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Hal. Akhir
Making Healthful Food Choices: The Influence of Health Claims and Nutrition Information on Consum…
1
(Burton, Scot) (Kozup, John C.) (Creyer, Elizabeth H.)
What to Convey in Antismoking Advertisements for Adolescents: The Use of Protection Motivation Th…
1
(Pechmann, Cornelia) (Zhao, Guangzhi) (Goldberg, Marvin E.) (Reibling, Ellen Thomas)
The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration
1
(Kumar, V.) (Reinartz, Werner J.)
Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts …
1
(Mizik, Natalie) (Jacobson, Robert)
Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions
1
(Balachander, Subramanian) (Ghose, Sanjoy)
Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Market…
1
(Narayanan, Sridhar) (Chintagunta, Pradeep K.) (Desiraju, Ramarao)
Customer Knowledge Development: Antecedents and Impact on New Product Performance
1
(Sharma, Sanjay) (Joshi, Ashwin W.)
Market Orientation, Creativity, and New Product Performance in High-Technology Firms
1
(Workman, John P.) (Im, Subin)
When Is a Preannounced New Product Likely to Be Delayed?
1
(Wu, Yuhong) (Balasubramanian, Sridhar) (Mahajan, Vijay)
Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects
1
(Wedel, Michel) (Pieters, Rik)
Antecedents and Consequences of the Service Climate in Boundary-Spanning Self-Managing Service Teams
1
(Jong, Ad de) (Ruyter, Ko de) (Lemmink, Jos)
An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share
1
(Ailawadi, Kusum L.) (Harlam, Bari)
Internal Benefits of Service-Worker Customer Orientation: Job Satisfaction, Commitment, and Organ…
1
(Mowen, John C.) (Brown, Tom J.) (Donavan, D. Todd)
Antecedents of Export Venture Performance: A Theoretical Model and Empirical Assessment
1
(Morgan, Neil A.) (Katsikeas, Constantine S.) (Kaleka, Anna)
First in, First out? The Effects of Network Externalities on Pioneer Survival
1
(Lilien, Gary L.) (Rangaswamy, Arvind) (Srinivasan, Raji)
Firm performance and CEO turnover in China: implications for Chinese equity markets and corporate…
1
(Prime, Penelope B.)
Evaluasi Penyajian Catatan atas Laporan Keuangan pada Badan Keuangan dan Aset Daerah Provinsi A =…
1
(Dodik Siswantoro (Pembimbing/Promotor)) (Dwi Hartanti (Penguji)) (Wasilah (Penguji)) (Siti Sofia Aulia)
Analyzing the Effect Vocational Education (SMK) on Unemployment Status in Indonesia: A Comparison…
1
(Dwini Handayani (Pembimbing/Promotor)) (I Dewa Gede Karma Wisana (Penguji)) (Paksi C.K. Walandouw (Penguji)) (Chitra Devi Mulyani)
The Impact of Cobranding on Customer Evaluation of Brand Counterextensions
1
(Kumar, Piyush)
Conflicts in the Work-Family Interface: Links to Job Stress, Customer Service Employee Performanc…
1
(Netemeyer, Richard G.) (Maxham, James G., III) (Pullig, Chris)
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