Found 2752 results for your keywords: subject="studies"
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A Perspective on How Firms Relate to Their Markets

3
(Kinnear, Thomas C.)

Understanding Institutional Designs within Marketing Value Systems

3
(John, George) (Dowling, Grahame R.) (Carson, Stephen J.) (Devinney, Timothy M.)

Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context

1
(Woodruff, Robert B.) (Flint, Daniel J.) (Gardial, Sarah Fisher)

Service Orientation of a Retailer's Business Strategy: Dimensions, Antecedents, and Performance O…

1
(Homburg, Christian) (Hoyer, Wayne D.) (Fassnacht, Martin)

Measuring the Price Knowledge Shoppers Bring to the Store

1
(Dreze, Xavier) (Vanhuele, Marc)

The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance

1
(Cavusgil, S. Tamer) (Zou, Shaoming)

Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performan…

1
(Noble, Charles H.) (Sinha, Rajiv K.) (Kumar, Ajith)

Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both?

1
(Dickson, Peter R.) (Rust, Roland T.) (Moorman, Christine)

Consumers' Search and Use of Nutrition Information: The Challenge and Promise of the Nutrition La…

1
(Balasubramania, Siva K.) (Cole, Catherine)

The Hidden Minefields in the Adoption of Sales Force Automation Technologies

1
(Speier, Cheri) (Venkatesh, Viswanath)

The Role of the Institutional Environment in Marketing Channels

1
(Grewal, Rajdeep) (Dharwadkar, Ravi)

Technological Opportunism and Radical Technology Adoption: An Application to E-Business

1
(Lilien, Gary L.) (Rangaswamy, Arvind) (Srinivasan, Raji)

How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices

1
(Johnston, Wesley J.) (Coviello, Nicole E.) (Brodie, Roderick J.) (Danaher, Peter J.)

The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance

1
(Mentzer, John T.) (Matsuno, Ken)

Role Stress and Effectiveness in Horizontal Alliances

1
(Nygaard, Arne) (Dahlstrom, Robert)

Free Cash Flow, Agency Costs, and the Affordability Method of Advertising Budgeting

1
(Richardson, Vernon J.) (Joseph, Kissan)

The Effects of Ingredient Branding Strategies on Host Brand Extendibility

1
(Keller, Kevin Lane) (Desai, Kalpesh Kaushik)

Strategic Bundling of Products and Prices: A New Synthesis for Marketing

1
(Stremersch, Stefan) (Tellis, Gerard J.)

Building Brand Community

1
(McAlexander, James H.) (Schouten, John W.) (Koenig, Harold F.)

Consumer Trust, Value, and Loyalty in Relational Exchanges

1
(Singh, Jagdip) (Sirdeshmukh, Deepak) (Sabol, Barry)
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