Found 1556 results for your keywords: publisher=Marketing
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When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization Amid Prod…

1
(Puzakova, Marina) (Kwak, Hyokjin) (Rocereto, Joseph F.)

Targeting Revenue Leaders for a New Product

1
(Haenlein, Michael) (Libai, Barak)

When Value Trumps Health in a Supersized World

1
(Haws, Kelly L.) (Winterich, Karen Page)

Consumer-Generated Ads: Does Awareness of Advertising Co-Creation Help or Hurt Persuasion?

1
(Malaviya, Prashant) (Thompson, Debora V.)

Portfolio Dynamics and Alliance Termination: The Contingent Role of Resource Dissimilarity

1
(Cui, Anna S.)

The Network Value of Products

1
(Libai, Barak) (Oestreicher) (Singer, Gal) (Sivan, Liron) (Carmi, Eyal) (Yassin, Ohad)

The Influence of Disorganized Shelf Displays and Limited Product Quantity on Consumer Purchase

1
(Nowlis, Stephen M.) (Morales, Andrea C.) (Castro, Iana A.)

When Do Transparent Packages Increase (or Decrease) Food Consumption?

1
(Srinivasan, Raji) (Deng, Xiaoyan)

Retailer Private-Label Margins: The Role of Supplier and Quality-Tier Differentiation

1
(Dekimpe, Marnik G.) (Geyskens, Inge) (Braak, Anne ter)

Are Multichannel Customers Really More Valuable? The Moderating Role of Product Category Characte…

1
(Shankar, Venkatesh) (Kushwaha, Tarun)

Consumer Evaluations of Sale Prices: Role of the Subtraction Principle

1
(Grewal, Dhruv) (Biswas, Abhijit) (Guha, Abhijit) (Bhowmick, Sandeep)

Retailers' Use of Partially Comparative Pricing: From Across-Category to Within-Category Effects

1
(Miniard, Paul W.) (Barone, Michael J.) (Mohammed, Shazad Mustapha) (Alvarez, Cecilia M. O.)

Growing Existing Customers' Revenue Streams Through Customer Referral Programs

1
(Tax, Stephen S.) (Eggert, Andreas) (Garnefeld, Ina) (Helm, Sabrina V.)

Ethnographic Stories for Market Learning

1
(Cayla, Julien) (Arnould, Eric)

Predicting and Managing Consumers' Package Size Impressions

1
(Chandon, Pierre) (Ordabayeva, Nailya)

Brand Licensing: What Drives Royalty Rates?

1
(Kumar, V.) (Kaufman, Peter) (Jayachandran, Satish) (Hewett, Kelly)

Product Design for the Long Run: Consumer Responses to Typical and Atypical Designs at Different …

1
(Herrmann, Andreas) (Landwehr, Jan R.) (Wentzel, Daniel)

All That Is Users Might Not Be Gold: How Labeling Products as User Designed Backfires in the Cont…

1
(Dahl, Darren W.) (Fuchs, Christoph) (Prandelli, Emanuela) (Schreier, Martin)

Aggressive Marketing Strategy Following Equity Offerings and Firm Value: The Role of Relative Str…

1
(Hulland, John) (Kurt, Didem)

Intrafunctional Competitive Intelligence and Sales Performance: A Social Network Perspective

1
(Ahearne, Michael) (Lam, Son K.) (Hayati, Babak) (Kraus, Florian)
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