Found 1182 results for your keywords: subject="Brand"
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Legendary brands: unleashing the power of story telling to create a winning marketing strategy

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(Vincent, Laurence)

Pengaruh intensitas exposure, brand equity dan film pada misleading product placement terhadap br…

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(Dr. Adi Zakaria Afiff (Pembimbing/Promotor)) (Dr. Tengku Ezni Balqiah (Penguji)) (Furi, Westi Noria) (Dr. M. Gunawan Aliff (Penguji))

Peran halal country image dan halal branding constructs pada industri makanan halal : pengaruhnya…

1
(Dr. Tengku Ezni Balqiah (Penguji)) (Prof. Dr. Adi Zakaria Afiff (Pembimbing/Promotor)) (Kusnandar, Arief) (Gita Gayatri, SE., MM., Ph.D (Penguji))

Pengaruh brand equity dan customer value terhadap customer satisfaction rumah sakit

1
(Sujani) (Harjoko, I Edhy)

Pengaruh moderasi product involvement dalam hubungan antara kemiripan, brand specific association…

1
(Azhari, M. Zakky) (Afiff, Adi Zakaria)

Putting Brands in Their Place: How a Lack of Control Keeps Brands Contained.

1
(Fitzsimons, Gavan J.) (Bettman, James R.) (Cutright, Keisha M.)

Peran brand heritage dan in-group word of mouth dalam mengaktivasi brand archetype dan implikasin…

1
(Nursal, Adman) (Dr. Rizal Edy halim (Penguji)) (Dr. Nurdin Sobari (Penguji)) (Prof. Firmanzah S.E., M.M., Ph.D (Pembimbing/Promotor)) (Prof. Dr. Adi Zakaria Afiff (Penguji)) (Dr. T. Ezni Balqiah (CoPromotor)) (Harryadin Mahardika, Ph.D (Penguji)) (Dr. Putu Saroyeni Piartrini (Penguji))

The Impact of Brand Rating Dispersion on FIrm Value.

1
(Luo, Xueming.) (Raithel, Sascha) (Wiles, Michael A.)

Pengaruh aktivitas di dalam virtual community terhadap brand loyalty : sebuah pendekatan theory o…

1
(Rildo, Rindradana) (Dr. Ignatius Heruwasto (CoPromotor)) (Prof. Dr. Sofjan Assauri (Penguji)) (Dr. Nurdin Sobari (Penguji)) (Prof. Dr. Adi Zakaria Afiff (Pembimbing/Promotor)) (Harryadin Mahardika, Ph.D (Penguji)) (Prof. I.G.N. Agung, Ph.D (Penguji)) (Dr. Putu Saroyeni (Penguji))

Peran Reputasi Merek dan Brand Tribalism Dalam Hubungan Relasional Antara Merek dengan Konsumen

1
(Arkham Sidqi) (Dr. Adi Zakaria Afiff (Pembimbing/Promotor))

Two roads to updating brand personality impresssions: trait versus evaluative inferencing

1
(Johar, Gita Venkataramani) (Sengupta, Jaideep) (Aaker, Jennifer L.)

Opportunism, knowledge, and the performance of franchise chains

1
(Barthelemy, Jerome)

Brand asset management: driving profitable growth through your brands

1
(Davis, Scott M.)

Cyberbranding : brand building in the digital economy

1
(Breakenridge, Deirdre)

A Conjoint approach for consumer- and firm-level brand valuation

1
(Jedidi, Kamel) (Ferjani, Madiha) (Jagpal, Sharan)

Dampak hubungan kepercayaan merek dan Afeksi merek terhadap kinerja merek: Suatu analisis dari Pe…

1
(Rizal Asnan Furinto) (Prof. Dr. Teddy Pawitra (Pembimbing/Promotor)) (Prof. Dr. Teddy Pawitra (Penguji)) (Dr. Zulkiflimansyah (Penguji)) (Sumiyarto, MBA (Penguji))

Peran brand identification dan social media terhadap community participation dalam membentuk Bran…

1
(Naradhipa, Aqsath Rasyid) (Dr. Ignatius Heruwasto (Penguji)) (Dr. Rizal Edy halim (Penguji)) (Sri Rahayu Hijrah Hati, Ph.D (Penguji)) (Dr. T. Ezni Balqiah (CoPromotor)) (Prof. Agus W. Soehadi, Ph.D (Penguji)) (Harryadin Mahardika, Ph.D (Penguji)) (Prof. Firmanzah, Ph.D (Pembimbing/Promotor))

Consumer perceptions of product variants positioned on atypical attributes

1
(Ratneshwar, S.) (Desai, Kalpesh Kaushik)

Consumer switching costs: a typology, antecedents, and consequences

1
(Mahajan, Vijay) (Burnham, Thomas A.) (Frels, Judy K.)

Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extensio…

1
(Yeung, Catherine W.M.) (Wyer, Robert S.)
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