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Linking customer management effort to customer profitability in business markets
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(Bowman, Douglas) (Narayandas, Das)
Pricing of conspicuous goods: a competitive analysis of social effects
1
(Amaldoss, Wilfred) (Jain, Sanjay)
The Role of selling cost in signaling price image
1
(Shin, Jiwoong)
Why do some multinational corporations relocate their headquarters overseas?
1
(Birkinshaw, Julian) (Braunerhjelm, Pontus) (Holm, Ulf) (Terjesen, Siri)
CEO Compensation, Change, and Corporate Strategy
1
(Dow, James) (Raposo, Clara C)
The Strategy Process : Concepts, Contexts, and Cases
1
(Quinn, James Brian) (Henry M. Robert N.J.)
International strategic management
1
(Negandhi, Anant R.) (Savara, arun)
The Mind of The Strategist : The Art of Japanese Business
1
(Ohmae, Kenchi)
Managing strategy in the real world
1
(Ellis, R. Jeffery) (Allio, Robert J.)
The general manager and strategy formulation: objectives, missions, strategies, policies
1
(Dittrich, John E.)
Business Policy and Strategy : Conccepts and Readings
1
(Mc Carthy, Daniel J.) (Joseph R.C.)
What is Strategy - and doest it matter ?
1
(Whittington, Richarcd)
Global marketing strategy
1
(Douglas, Susan P)
Resources firms and strategies: a reader in the resouce-based perspective
1
(Nicolai J. Foss (Ed.))
Failsafe strategy: profit and grow from risks that others avoid
1
(Chatterjee, Sayan)
Strategic management: thinking, analysis, and action
1
(Hubbard, Graham)
Managing for the long run: lessons in competitive advantage from great family business
1
(Miller, Danny) (Isabelle Le Breton-Miller)
Strategic management and business policy 9th.
1
(Wheelen, Thomas L.) (J. David Hunger)
Marketing management 12 th
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(Kotler, Philip) (Kevin Lane Keller)
Making strategy risk: leading effective execution and change
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(Hrebiniak, Lawrence G.)
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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