Found 4031 results for your keywords: subject="arketing"
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JMR

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(Keiningham, Timothy L.) (White, Katherine) (Huber, Joel) (Mittal, Vikas) (Mithas, Sunil) (Zhang, Yan) (Baumgartner, Hans) (Moreau, C. Page) (Aksoy, Lerzan) (Dahl, Darren W.) (Iyengar, Raghuram) (Groening, Christopher) (Musalem, Andres.) (MeiBner, Martin) (Engeset, Marit Gundersen) (Bagchi, Rajesh) (Ince, Elise Chandon) (Ascarza, Eva) (Schleicher, Martin) (Etkin, Jordan) (Sela, Aner) (Lariviere, Bart) (Yalcin Atakan) (Morgenson III, forrest V.) (Lin, Lily) (Ritchie, Robin J. B.) (Koenigstorfer, Joerg) (Reinart, Werner J.)

Motivating Sales Reps for Innovation Selling in Different Cultures

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(Homburg, Christian) (Hohenberg, Sebastian)

Assessing Performance Outcomes in Marketing

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(Katsikeas, Constantine S) (Morgan, Neil A)

Corporate Social Responsibility and Shareholder Wealth: The Role of Marketing Capability

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(Mishra, Saurabh) (Modi, Sachin B)

From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior

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(Janakiraman, Ramkumar) (Bezaweda, Ram) (Kumar, Ashish) (Rishika, Rishika) (Kannan, P K)

Supplier-Selected Referrals

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(Lilien, Gary L) (Grewal, Rajdeep) (Hada, Mahima)

Good and Guilt-Free: The Role of Self-Accountability in Influencing Preferences for Products with…

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(White, Katherine) (Peloza, John) (Jingzhi Shang)

More Than Words: The Influence of Affective Content and Linguistic Style Matches in Online Review…

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(Ludwig, Stephan) (Ko de Ruyter) (Friedman, Mike) (Bruggen, Elisabeth C) (Wetzels, Martin) (Pfann, Gerard)

Defining, Measuring, and Managing Business Reference Value

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(Kumar, V) (Petersen, J Andrew) (Leone, Robert P)

The Sales Lead Black Hole: On Sales Reps' Follow-Up of Marketing Leads

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(Lilien, Gary L) (Grewal, Rajdeep) (Sabnis, Gaurav) (Chatterjee, Sharmila C)

What Is Special About Marketing Organic Products? How Organic Assortment, Price, and Promotions D…

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(Pauwels, Koen) (Bezaweda, Ram)

Adjusting the Warm-Glow Thermostat: How Incentivizing Participation in Voluntary Green Programs M…

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(Giebelhausen, Michael.) (HaeEun Helen Chun) (J. Joseph Cronin Jr.,) (G. Tomas M. Hult)

Relating Online, Regional, and National Advertising to Firm Value

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(Sridhar, Srihari) (German, Frank)

When It Pays to Wait: Optimizing Release Timing Decisions for Secondary Channels in the Film Indu…

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(Sinha, Ashish) (Ahmed, Sumaiya)

Let Your Banner Wave? Antecedents and Performance Implications of Retailers? Private-Label Brandi…

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(Geyskens, Inge) (Keller, Kristopher O.) (Dekimpe, Marnik G)

Pengaruh Strategi Pemasaran terhadap penjualan batubara pada PT. Cahaya Mantingan Nusantara Jakarta

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(Iskandar, Khalid) (Andriyani, Wilan)

Konseptualisasi penciptaan kinerja pemasaran obat : Sebuah pengembangan model teoritik

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(Kurniawan, Bagus Putu Yudhia)

How to Organize Pricing? Vertical Delegation and Horizontal Dispersion of Pricing Authority

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(Homburg, Christian) (Jensen, Ove) (Hahn, Alexander)

Are Multichannel Customers Really More Valuable? The Moderating Role of Product Category Characte…

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(Shankar, Venkatesh) (Kushwaha, Tarun)

What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performa…

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(Currim, Imran S.) (Mintz, Ofer)
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