Found 1556 results for your keywords: publisher=Marketing
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Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis o…

1
(Liu) (Thompkins, Yuping) (Tam, Leona)

Reexamining the Market Share?Customer Satisfaction Relationship

1
(Rego, Lopo L.) (Morgan, Neil A.) (Fornell, Claes)

How Images of Other Consumers Influence Subsequent Taste Perceptions

1
(Krishnan, H. Shanker) (Poor, Morgan) (Duhachek, Adam)

Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning

1
(Bitner, Mary Jo) (Brown, Stephen W.) (Mandel, Naomi) (Sirianni, Nancy J.)

Does Knowledge Base Compatibility Help or Hurt Knowledge Sharing Between Suppliers in Coopetition…

1
(Ganesan, Shankar) (Ho, Hillbun (Dixon))

Passive and Active Opportunism in Interorganizational Exchange

1
(Jap, Sandy D.) (Griffith, David A.) (Seggie, Steven H.)

Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Acc…

1
(Homburg, Christian) (Stierl, Marcel) (Bornermann, Torsten)

The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Matu…

1
(Moore, William L.) (Carson, Stephen J.) (Ho) (Dac, Nga N.)

Smart Shopping Carts: How Real-Time Feedback Influences Spending

1
(Wansink, Brian) (Ittersum, Koert van) (Pennings, Joost M. E.) (Sheehan, Daniel)

Low Prices Are Just the Beginning: Price Image in Retail Management

1
(Chernev, Alexander) (Hamilton, Ryan)

Do Customers and Employees Enjoy Service Participation? Synergistic Effects of Self- and Other-Ef…

1
(Yim, Chi Kin (Bennett)) (Chan, Kimmy Wa) (Lam, Simon S. K.)

Beyond the "Like" Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase I…

1
(Naylor, Rebecca Walker) (Lamberton, Cait Poynor) (West, Patricia M.)

Creating Major Innovations with Customers: Insights from Small and Young Technology Firms

1
(Coviello, Nicole E.) (Joseph, Richard M.)

Employees' Decision Making in the Face of Customers' Fuzzy Return Requests

1
(Wang, Sijun) (Beatty, Sharon E.) (Liu, Jeanny)

How Doppelganger Brand Images Influence the Market Creation Process: Longitudinal Insights from t…

1
(Giesler, Markus)

Mapping the Play of Organizational Identity in Foreign Market Adaptation

1
(Cayla, Julien) (Penaloza, Lisa)

The Double-Edged Sword of Foreign Brand Names for Companies from Emerging Countries

1
(Volckner, Frasziska) (Melnyk, Valentyna) (Klein, Kristina)

Principles and Principals: Do Customer Stewardship and Agency Control Compete or Complement When …

1
(Jong, Ad de) (Ruyter, Ko de) (Hammerschmidt, Maik) (Schepers, Jeroen) (Falk, Thomas)

Double Standard: The Role of Environmental Consciousness in Green Product Usage

1
(Ying) (Ching Lin) (Chiu) (chi Angela Chang)

Return Shipping Policies of Online Retailers: Normative Assumptions and the Long-Term Consequence…

1
(Maxham, James G., III) (Bower, Amanda B.)
Hal. Awal Sebelumnya 41 42 43 44 45 Berikutnya Hal. Akhir