Found 1182 results for your keywords: subject="Brand"
Hal. Awal Sebelumnya 41 42 43 44 45 Berikutnya Hal. Akhir

Two roads to updating brand personality impresssions: trait versus evaluative inferencing

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(Johar, Gita Venkataramani) (Sengupta, Jaideep) (Aaker, Jennifer L.)

Opportunism, knowledge, and the performance of franchise chains

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(Barthelemy, Jerome)

Brand asset management: driving profitable growth through your brands

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(Davis, Scott M.)

Cyberbranding : brand building in the digital economy

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(Breakenridge, Deirdre)

A Conjoint approach for consumer- and firm-level brand valuation

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(Jedidi, Kamel) (Ferjani, Madiha) (Jagpal, Sharan)

Dampak hubungan kepercayaan merek dan Afeksi merek terhadap kinerja merek: Suatu analisis dari Pe…

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(Rizal Asnan Furinto) (Prof. Dr. Teddy Pawitra (Pembimbing/Promotor)) (Prof. Dr. Teddy Pawitra (Penguji)) (Dr. Zulkiflimansyah (Penguji)) (Sumiyarto, MBA (Penguji))

Peran brand identification dan social media terhadap community participation dalam membentuk Bran…

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(Naradhipa, Aqsath Rasyid) (Dr. Ignatius Heruwasto (Penguji)) (Dr. Rizal Edy halim (Penguji)) (Sri Rahayu Hijrah Hati, Ph.D (Penguji)) (Dr. T. Ezni Balqiah (CoPromotor)) (Prof. Agus W. Soehadi, Ph.D (Penguji)) (Harryadin Mahardika, Ph.D (Penguji)) (Prof. Firmanzah, Ph.D (Pembimbing/Promotor))

Consumer perceptions of product variants positioned on atypical attributes

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(Ratneshwar, S.) (Desai, Kalpesh Kaushik)

Consumer switching costs: a typology, antecedents, and consequences

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(Mahajan, Vijay) (Burnham, Thomas A.) (Frels, Judy K.)

Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extensio…

1
(Yeung, Catherine W.M.) (Wyer, Robert S.)

The making of a name: the inside story of the brands we buy

1
(Rivkin, Steve) (Fraser Sutherland)

Pengaruh tipe iklan terhadap sikap konsumen: Suatu analisis dari Perspektif kesamaan citra

1
(Masruri, Rishanty) (Sumiyarto, MBA. (Pembimbing/Promotor))

Implementing global brand on consumer good subsidiary in developing countries

1
(Firmanzah)

Pengaruh cryptic marketing terhadap brand attitude

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(Harryadin Mahardika (Pembimbing/Promotor)) (Primanti, Haryani) (Dr. Rizal E. Halim (Penguji)) (Sri Rahayu Hijrah Hati S.E., MSi (Penguji))

Effects of loyalty programs on value perception, program loyalty, and brand loyalty

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(Yi, Youjae) (Jeon, Hoseong)

Can McDonald's food ever be considered healthful? metacognitive experiences affect the perceived …

1
(Kyoungmi Lee) (Shavitt, Sharon)

Why do consumers buy counterfeit luxury brands?

1
(Sen, Sankar) (Wilcox, Keith) (Hyeong Min Kim)

Field dependency and brand cognitive structures

1
(Ng, Sharon) (Houston, Michael J.)

When should original equipment manufacturers use branded component contracts with suppliers?

1
(Ghosh, Mrinal) (John, George)

Pengaruh opini buzzer terhadap intensi pembelian

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(Simorangkir, Silvia) (Dr. Rizal E. Halim (Penguji)) (Harryadin Mahardika Ph.D (Penguji)) (Dr. Ir. T. Ezni Balqiah M.E (Pembimbing/Promotor))
Hal. Awal Sebelumnya 41 42 43 44 45 Berikutnya Hal. Akhir