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A Conjoint approach for consumer- and firm-level brand valuation
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(Jedidi, Kamel) (Ferjani, Madiha) (Jagpal, Sharan)
Statistical benefits of choices from subsets
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(Zeithammer, Robert) (Lenk, Peter)
The Impact of outcome elaboration on susceptibility to contextual and presentation biases
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(Morrin, Maureen) (Inman, J. Jeffrey) (Hulland, John) (Nenkov, Gergana Y.)
Monetary policy and inflation expectations in Latin America: long-run effects and volatility spil…
1
(de Mello, Luiz) (Moccero, Diego)
On the Riskiness of universal banking: evidence from banks in the investment banking business Pre…
1
(Geyfman, Victoria) (Yeager, Timothy J.)
The Debate over doing good: corporate social performance, strategic marketing levers, and firm-id…
1
(Bhattacharya, C.B.) (Luo, Xueming)
Valuing branded businesses
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(Mizik, Natalie) (Jacobson, Robert)
The Impact of customer relationship management implementation on cost and profit efficiencies: ev…
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(Jayachandran, Satish) (Krasnikov, Alexander) (Kumar V.)
When customer love turns into lasting hate:the effects of relationship strength and time on custo…
1
(Gregoire, Yany) (Tripp, Thomas M.) (Legoux, Renaud)
Does a firm's product-recall strategy affect its financial value? an examination of strategic alt…
1
(Ganesan, Shankar) (Liu, Yong) (Chen, Yubo)
Conceptualizing and measuring the monetary value of brand extensions: the case of motion pictures
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(Hennig-Thurau, Thorsten) (Houston, Mark B.) (Heitjans, Torsten)
Expanding the role of marketing: from customer equity to market capitalization
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(Kumar, V.) (Shah, Denish)
Corporate hypocrisy: overcoming the threat of inconsistent corporate social responsibility percep…
1
(Wagner, Tillmann) (Lutz, Richard J.) (Weitz, Baron A.)
Consumer-based brand equity and firm risk
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(Rego, Lopo L.) (Morgan, Neil A.) (Billett, Matthew T.)
Does in-store marketing work? effects of the number and position of shelf facings on brand attent…
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(Bradlow, Eric T.) (Chandon, Pierre) (Hutchinson, J. Wesley) (Young, Scott H.)
What every leader should know about real estate
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(Apgar, Mahlon)
Make better decisions
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(Davenport, Thomas H.)
Galvanizing philanthropy
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(Ditkoff, Susan Wolf) (Colby, Susan J.)
Are South East Asia countries Capital markets characterized by nonlinear structures? an investiga…
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(Bakara, Minarnita Yanti Verawati) (Hermanto, Bambang)
When does scientist recruitment affect technological repositioning?
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(Tzabbar, Daniel)
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CELEB FEB UI
PSB lt.1 - B. Penunjang
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PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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