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Hal. Akhir
What Is Special About Marketing Organic Products? How Organic Assortment, Price, and Promotions D…
1
(Pauwels, Koen) (Bezaweda, Ram)
Adjusting the Warm-Glow Thermostat: How Incentivizing Participation in Voluntary Green Programs M…
1
(Giebelhausen, Michael.) (HaeEun Helen Chun) (J. Joseph Cronin Jr.,) (G. Tomas M. Hult)
Relating Online, Regional, and National Advertising to Firm Value
1
(Sridhar, Srihari) (German, Frank)
When It Pays to Wait: Optimizing Release Timing Decisions for Secondary Channels in the Film Indu…
1
(Sinha, Ashish) (Ahmed, Sumaiya)
Let Your Banner Wave? Antecedents and Performance Implications of Retailers? Private-Label Brandi…
1
(Geyskens, Inge) (Keller, Kristopher O.) (Dekimpe, Marnik G)
Pengaruh Strategi Pemasaran terhadap penjualan batubara pada PT. Cahaya Mantingan Nusantara Jakarta
1
(Iskandar, Khalid) (Andriyani, Wilan)
Konseptualisasi penciptaan kinerja pemasaran obat : Sebuah pengembangan model teoritik
1
(Kurniawan, Bagus Putu Yudhia)
How to Organize Pricing? Vertical Delegation and Horizontal Dispersion of Pricing Authority
1
(Homburg, Christian) (Jensen, Ove) (Hahn, Alexander)
Are Multichannel Customers Really More Valuable? The Moderating Role of Product Category Characte…
1
(Shankar, Venkatesh) (Kushwaha, Tarun)
What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performa…
1
(Currim, Imran S.) (Mintz, Ofer)
The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion St…
1
(Sam K. Hui) (Inman, J. Jefrey et all)
Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Acc…
1
(Homburg, Christian) (Stierl, Marcel) (Bornermann, Torsten)
Aggressive Marketing Strategy Following Equity Offerings and Firm Value: The Role of Relative Str…
1
(Hulland, John) (Kurt, Didem)
Reexamining the Market Share?Customer Satisfaction Relationship
1
(Rego, Lopo L.) (Morgan, Neil A.) (Fornell, Claes)
Synergistic Effects of Relationship Managers' Social Networks on Sales Performance
1
(Palmatier, Robert W.) (Gonzalez, Gabriel R.) (Claro, Danny P.)
Marketing in Computer-Mediated Environments: Research Synthesis and New Directions
1
(Yadav, Manjit S.) (Pavlou, Paul A.)
Not All Fun and Games: Viral Marketing for Utilitarian Products
1
(Skiera, Bernd) (Schulze, Christian) (Sch?ler, Lisa)
Perceptions versus performance when managing extensions: new evidence about the role of fit betwe…
1
(Carter, Robert E.) (Curry, David J.)
Exploring the dynamics of antecedents to consumer-brand identification with a new brand
1
(Ahearne, Michael) (Lam, Son K.) (Mullins, Ryan) (Hayati, Babak) (Schillewaert, Niels)
Incumbents' defense strategies: a comparison of deterrence and shakeout strategy based on evoluti…
1
(Homburg, Christian) (Furst, Andreas) (Ehrmann, Thomas) (Scheinker, Eugen)
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