Pusat Sumber Belajar FEB UI
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The Influence of self-view on context effects: how display fixtures can affect product evaluations
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(Meyers-Levy, Joan) (Rui Zhu)
Do We Really Need a Reason to Indulge?
1
(Schwarz, Norbert) (Jing Xu)
Peran Sektor Pertanian Dalam Pendapatan Rumah Tangga
1
(Lokolo, Erna M.)
Circles, squares, and choice: the effect of shape arrays on uniqueness and variety seeking
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(Maimaran, Michal) (Wheeler, S. Christian)
Who's got the coupon? estimating consumer preferences and coupon usage from aggregate information
1
(Bradlow, Eric T.) (Musalem, Andres) (Raju, Jagmohan S.)
Endogeneity and individual consumer choice
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(Villas-Boas, J. Miguel) (Kuksov, Dmitri)
Positive consumer contagion: responses to attractive others in a retail context
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(Morales, Andrea C.) (Dahl, Darren W.) (Argo, Jennifer J.)
Remedying hyperopia: the effects of self-control regret on consumer behavior
1
(Kivetz, Ran) (Keinan, Anat)
The Effect of partitions on controlling consumption
1
(Cheema, Amar) (Soman, Dilip)
Interrupted consumption: disrupting adaptation to hedonic experiences
1
(Nelson, Leif D.) (Meyvis, Tom)
Where did all that money go? understanding how consumers allocate their consumption budget
1
(Du, Rex Y.) (Kamakura, Wagner A)
Customer equity drivers and future sales
1
(Vogel, Verena) (Evanschitzky, Heiner) (Ramaseshan, B.)
Private-label use and store loyalty
1
(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan-Benedict E.M.)
Eliciting preference for complex products: a web-based upgrading method
1
(Rao, Vithala R.) (Park, Young-Hoon) (Ding, Min)
Winners and losers in a major price war
1
(Heerde, Harald J. Van) (Pauwels, Koen) (Gijsbrechts, Els)
Is Firm trust essential in a trusted environment? how trust in the business context influences cu…
1
(Grayson, Kent) (Johnson, Devon) (Chen, Der-Fa Robert)
The Temporal and spatial dimensions of price search: insights from matching household survey and …
1
(Talukdar, Debabrata) (Sudhir, K.) (Gauri, Dinesh K.)
A Conjoint approach to multipart pricing
1
(Jedidi, Kamel) (Kohli, Rajeev) (Iyengar, Raghuram)
Incorporating subjective characteristics in product design and evaluations
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(Ratchford, Brian T.) (Luo, Lan) (Kannan, P.K.)
Can Trade-ins hurt you? exploring the effect of a trade-in on consumers' willingness to pay for a…
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(Zhu, Rui) (Dasgupta, Srabana) (Chen, Xinlei)
Hal. Awal
Sebelumnya
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Studi Kasus FEB UI
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CELEB FEB UI
PSB lt.1 - B. Penunjang
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PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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