Found 1556 results for your keywords: publisher=Marketing
Hal. Awal Sebelumnya 41 42 43 44 45 Berikutnya Hal. Akhir

Do Customers and Employees Enjoy Service Participation? Synergistic Effects of Self- and Other-Ef…

1
(Yim, Chi Kin (Bennett)) (Chan, Kimmy Wa) (Lam, Simon S. K.)

Beyond the "Like" Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase I…

1
(Naylor, Rebecca Walker) (Lamberton, Cait Poynor) (West, Patricia M.)

Creating Major Innovations with Customers: Insights from Small and Young Technology Firms

1
(Coviello, Nicole E.) (Joseph, Richard M.)

Employees' Decision Making in the Face of Customers' Fuzzy Return Requests

1
(Wang, Sijun) (Beatty, Sharon E.) (Liu, Jeanny)

How Doppelganger Brand Images Influence the Market Creation Process: Longitudinal Insights from t…

1
(Giesler, Markus)

Mapping the Play of Organizational Identity in Foreign Market Adaptation

1
(Cayla, Julien) (Penaloza, Lisa)

The Double-Edged Sword of Foreign Brand Names for Companies from Emerging Countries

1
(Volckner, Frasziska) (Melnyk, Valentyna) (Klein, Kristina)

Principles and Principals: Do Customer Stewardship and Agency Control Compete or Complement When …

1
(Jong, Ad de) (Ruyter, Ko de) (Hammerschmidt, Maik) (Schepers, Jeroen) (Falk, Thomas)

Double Standard: The Role of Environmental Consciousness in Green Product Usage

1
(Ying) (Ching Lin) (Chiu) (chi Angela Chang)

Return Shipping Policies of Online Retailers: Normative Assumptions and the Long-Term Consequence…

1
(Maxham, James G., III) (Bower, Amanda B.)

Can Automated Group Recommender Systems Help Consumers Make Better Choices?

1
(Hennig) (Thurau, Thorsten) (Marchand, Andre) (Marx, Paul)

Social Influence Effects in Online Product Ratings

1
(Srinivasan, Raji) (Sridhar, Shrihari)

How to Organize Pricing? Vertical Delegation and Horizontal Dispersion of Pricing Authority

1
(Homburg, Christian) (Jensen, Ove) (Hahn, Alexander)

You Get What You Pay For: The Effect of Top Executives' Compensation on Advertising and R&D Spend…

1
(Lim, Jooseop) (Kim, Joung W.) (Currim, Imran S.)

The Innovation Effect of User Design: Exploring Consumers' Innovation Perceptions of Firms Sellin…

1
(Dahl, Darren W.) (Fuchs, Christoph) (Schreirer, Martin)

Multicomponent Systems Pricing: Rational Inattention and Downward Rigidities

1
(Ray, Sourav) (Wood, Charles A.) (Messinger, Paul R.)

Impact of "Mad Money" Stock Recommendations: Merging Financial and Marketing Perspectives

1
(Moore, William L.) (Karniouchina, Ekaterina V.) (Cooney, Kevin J.)

Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value

1
(Bharadwaj, Sundar G.) (Robertson, Diana C.) (Tipton, Martha Myslinski)

Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alt…

1
(Ganesan, Shankar) (Liu, Yong) (Chen, Yubo)

The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Id…

1
(Bhattacharya, C.B.) (Luo, Xueming)
Hal. Awal Sebelumnya 41 42 43 44 45 Berikutnya Hal. Akhir