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Conceptualizing and measuring the monetary value of brand extensions: the case of motion pictures
1
(Hennig-Thurau, Thorsten) (Houston, Mark B.) (Heitjans, Torsten)
Expanding the role of marketing: from customer equity to market capitalization
1
(Kumar, V.) (Shah, Denish)
Corporate hypocrisy: overcoming the threat of inconsistent corporate social responsibility percep…
1
(Wagner, Tillmann) (Lutz, Richard J.) (Weitz, Baron A.)
Consumer-based brand equity and firm risk
1
(Rego, Lopo L.) (Morgan, Neil A.) (Billett, Matthew T.)
Does in-store marketing work? effects of the number and position of shelf facings on brand attent…
1
(Bradlow, Eric T.) (Chandon, Pierre) (Hutchinson, J. Wesley) (Young, Scott H.)
What every leader should know about real estate
1
(Apgar, Mahlon)
Make better decisions
1
(Davenport, Thomas H.)
Galvanizing philanthropy
1
(Ditkoff, Susan Wolf) (Colby, Susan J.)
Are South East Asia countries Capital markets characterized by nonlinear structures? an investiga…
1
(Bakara, Minarnita Yanti Verawati) (Hermanto, Bambang)
When does scientist recruitment affect technological repositioning?
1
(Tzabbar, Daniel)
A Within-person approach to work behavior and performance: concurrent and lagged citizenship-coun…
1
(Dalal, Reeshad S.) (Lam, Holly) (Weiss, Howard M.) (Welch, Eric R.) (Hulin, Charles L.)
Service attribute boundary conditions of the service climate-customer satisfaction link
1
(Schneider, Benjamin) (Ehrhart, Mark G.) (Mayer, David M.)
Employee-organization exchange relationships, HRM practices, and quit rates of good and poor perf…
1
(Shaw, Jason D.) (Dineen, Brian R.) (Fang, Ruolian) (Vellella, Robert F.)
The Consequences of human resource stocks and flows: a longitudinal examination of unit service o…
1
(Ployhart, Robert E.) (Weekley, Jeff A.) (Ramsey, Jase)
Customer reactions to emotional labor: the roles of employee acting strategies and customer detec…
1
(Hennig-Thurau, Thorsten) (Groth, Markus) (Walsh, Gianfranco)
What really is alliance management capability and how does it impact alliance outcomes and success?
1
(Kale, Prashant) (Corsten, Daniel) (Schreiner, Melanie)
Contingencies within dynamic managerial capabilities: interdependent effects of resource investme…
1
(Hitt, Michael A.) (Sirmon, David G.)
The Relation between price and performance in the mutual fund industry
1
(Gil-Bazo, Javier) (Ruiz-Verdu, Pablo)
Media coverage and the cross-section of stock returns
1
(Fang, Lily) (Peress, Joel)
Product-market strategy and the marketing capabilities of the firm: impact on market effectivenes…
1
(Vorhies, Douglas W.) (Morgan, Robert E.) (Autry, Chad W.)
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CELEB FEB UI
PSB lt.1 - B. Penunjang
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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