Found 1556 results for your keywords: publisher=Marketing
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Can Automated Group Recommender Systems Help Consumers Make Better Choices?

1
(Hennig) (Thurau, Thorsten) (Marchand, Andre) (Marx, Paul)

Social Influence Effects in Online Product Ratings

1
(Srinivasan, Raji) (Sridhar, Shrihari)

How to Organize Pricing? Vertical Delegation and Horizontal Dispersion of Pricing Authority

1
(Homburg, Christian) (Jensen, Ove) (Hahn, Alexander)

You Get What You Pay For: The Effect of Top Executives' Compensation on Advertising and R&D Spend…

1
(Lim, Jooseop) (Kim, Joung W.) (Currim, Imran S.)

The Innovation Effect of User Design: Exploring Consumers' Innovation Perceptions of Firms Sellin…

1
(Dahl, Darren W.) (Fuchs, Christoph) (Schreirer, Martin)

Multicomponent Systems Pricing: Rational Inattention and Downward Rigidities

1
(Ray, Sourav) (Wood, Charles A.) (Messinger, Paul R.)

Impact of "Mad Money" Stock Recommendations: Merging Financial and Marketing Perspectives

1
(Moore, William L.) (Karniouchina, Ekaterina V.) (Cooney, Kevin J.)

Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value

1
(Bharadwaj, Sundar G.) (Robertson, Diana C.) (Tipton, Martha Myslinski)

Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alt…

1
(Ganesan, Shankar) (Liu, Yong) (Chen, Yubo)

The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Id…

1
(Bhattacharya, C.B.) (Luo, Xueming)

Customer Satisfaction and Stock Returns Risk

1
(Tuli, Kapil R.) (Bharadwaj, Sundar G.)

Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures

1
(Hennig) (Thurau, Thorsten) (Houston, Mark B.) (Heitjans, Torsten)

Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence

1
(Krasnikov, Alexander) (Mishra, Saurabh) (Orozco, David)

Valuing Branded Businesses

1
(Mizik, Natalie) (Jacobson, Robert)

Expanding the Role of Marketing: From Customer Equity to Market Capitalization

1
(Kumar, V.) (Shah, Denish)

Marketing Strategy and Wall Street: Nailing down Marketing's Impact

1
(Rust, Roland T.) (Srivastava, Rajendra K.) (Hanssens, Dominique M.)

The Robustness of the Effects of Consumers' Participation in Market Research: The Case of Service…

1
(Simonson, Itamar) (Ofir, Chezy) (Yoon, Song) (Oh)

Determinants of Pay Levels and Structures in Sales Organizations

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(Coughlan, Anne T.) (Iacobucci, Dawn) (Anderson, Erin) (Rouzies, Dominique)

Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Percep…

1
(Wagner, Tillmann) (Lutz, Richard J.) (Weitz, Baron A.)

The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Ev…

1
(Jayachandran, Satish) (Krasnikov, Alexander) (Kumar V.)
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