Found 1182 results for your keywords: subject="Brand"
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Pengaruh brand orientation dengan moderasi organization change readiness di dalam meningkatkan br…

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(Dr. T. Ezni Balqiah (Penguji)) (Daniel Tumpal H. Aruan, Ph.D (Penguji)) (Sri Rahayu Hijrah Hati, Ph.D (Penguji)) (Prof. Dr. Adi Zakaria Afiff (Penguji)) (Dr. Rizal Edy Halim (CoPromotor)) (Dr. Asnan Furinto (Penguji)) (Tobing, Rudy) (Prof. Dr. Suroso Martowiredjo (Pembimbing/Promotor)) (Dr. M. Gunawan Alif (CoPromotor))

Experiential marketing how to get customer to sense, feel, think, act, and relate to your company…

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(Schmitt, Bernd H.)

Advanced brand management: from vision to valuation

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(Temporal)

The expressive organization: linking identity, reputation, and the corporate brand

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(Hatch, Mary Jo) (Schultz, Majken) (Holten Larsen, Mogens)

Branding and brand equity

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(Keller, Kevin Lane)

Brand counterextensions: the impact of brand extension success versus failure

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(Kumar, Piyush)

Identity, community, and audience: how wholly owned foreign subsidiaries gain legitimacy in China

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(Li, Jiatao) (Yang, Jing Yu) (Yue, Deborah R.)

Let's Playing Game : Pengaruh dari Kongruitas Self-Game, Kongruitas Self-Brand dan Kongruitas Bra…

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(Daniel Tumpal Aruan (Pembimbing/Promotor)) (Dr. Ignatius Heruwasto (Penguji)) (Paramitr, Yuaniko) (Sri Rahayu Hijrah Hati S.E., MSi (Penguji))

Analisis ekuitas merek internal perusahaan di kategori high involvement studi pada nike Indonesia

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(Nabila, Nuzul Inas) (Prof. Dr. Adi Zakaria Afiff, S.E., MBA (Pembimbing/Promotor)) (Dr. Nurdin Sobari, S.E., M.M (Penguji)) (Dr. Ir. T. Ezni Balqiah, M.E (Penguji))

The Worth of product placement in successful films: an event study analysis

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(Homburg, Christian) (Wieseke, Jan) (Bornemann, Torsten)

Pengaruh label kualitas terhadap persepsi kualitas produk dan niat membeli: peran brand familiari…

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(Bakti, I Gede Mahatma Yuda) (Dr. John Cameron (Penguji)) (Dr. Lorenzo Pellgrini (Pembimbing/Promotor))

Are Women more loyal customers than men? gender differences in loyalty to firms and individual se…

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(Bijmolt, Tammo H.A.) (Melnyk, Valentyna) (Osselaer, Stijn M.J. van)

Brand portfolio strategy: creaing relevance, differentiation, energy, leverage, and clarity

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(Aaker, David A.)

When will a brand scandal spill over, and how should competitors respond?

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(Roehm, Michelle) (Tybout, Alice M.)

Between two brands: a goal fluency account of brand evaluation

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(Labroo, Aparna A.) (Lee, Angela Y.)

Just give me another change: the strategies for brand recovery from a bad first impression

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(Chattopadhyay, Amitava) (Muthukrishnan, A.V.)

An Extended paradigm for measurement analysis of marketing constructs applicable to panel data

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(Baumgartner, Hans) (Steenkamp, Jan) (Benedict E.M.)

A Hierarchical bayes error correction model to explain dynamic effects of price changes

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(Franses, Philip Hans) (Fok, Dennis) (Horvath, Csilla) (Paap, Richard)

Pengaruh social presence terhadap brand loyalty : peran firm generated content (FGC) di media sosial

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(Anindita, Marsha) (Dr. Ir. T. Ezni Balqiah M.E (Penguji)) (Sri Rahayu Hijrah Hati S.E., MSi (Pembimbing/Promotor)) (Prof. Dr. Adi Zakaria Afiff MBA (Penguji))

Getting brand communities right

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(Fournier, Susan) (Lee, Lara)
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