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Hal. Awal
Sebelumnya
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Berikutnya
Hal. Akhir
Damage from Corrective Advertising: Causes and Cures
1
(Darke, Peter R.) (Ritchie, Robin J.B.) (Ashworth, Laurence)
Breaking through Fast-Forwarding: Brand Information and Visual Attention
1
(Brasel, S. Adam) (Gips, James)
Private-Label Use and Store Loyalty
1
(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan-Benedict E.M.)
Competitive Density and the Customer Acquisition—Retention Trade-Off
1
(Voss, Glenn B.) (Voss, Zannie Giraud)
Customer Participation and the Trade-Off between New Product Innovativeness and Speed to Market
1
(Fang, Eric)
Satisfaction, Complaint, and the Stock Value Gap
1
(Homburg, Christian) (Luo, Xueming)
the Contingent value of corporate political ties
1
(Wright, mike) (Mellahi, Kamel) (Sun, Pei)
Political markets and regulatory uncertainty: insights and implications for integrated strategy
1
(Bonardi, Jean-Philippe) (Bergh, Richard G. Vanden) (Kingsley, Allison F.)
When Does Guanxi Matter? Issues of Capitalization and Its Dark Sides
1
(Tse, David K.) (Gu, Flora F.)
Segmented Switchers and Retailer Pricing Strategies
1
(Kocas, Cenk) (Bohlmann, Jonathan D.)
Competitive Response to Radical Product Innovations
1
(Blair, Edward) (Narasimhan, Om) (Chandy, Rajesh) (Aboulnasr, Khaled)
Instant Customer Base Analysis: Managerial Heuristics Often "Get It Right"
1
(Wangenheim, Florian v.) (Wubben, Markus)
Strategy and competition in the market and nonmarket arenas
1
(Henisz, Witold J.) (Zelner, Bennet A.)
Holistic Package Design and Consumer Brand Impressions
1
(Orth, Ulrich R.) (Malkewitz, Keven)
Delight by Design: The Role of Hedonic versus Utilitarian Benefits
1
(Mahajan, Vijay) (Raghunathan, Rajagopal) (Chitturi, Ravindra)
The Curse of Competitiveness: How Advice from Experienced Colleagues and Training Can Hurt Market…
1
(Soberman, David A.) (Kalra, Ajay)
Advancing nonmarket strategy research: institutional perspectives in a changing world
1
(Doh, Jonathan P.) (Lawton, Thomas C.) (Rajwani, Tazeeb)
Pengaruh Affordances Terhadap Niat Pembelian dengan Mediasi Desire to Postpone Closure dan Produc…
1
(Hapsari Setyowardhani (Pembimbing/Promotor)) (Sumiyarto (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Kelsa Zefanya)
Toward a research agenda on the informal economy
1
(Ireland, R. Duane) (Bruton, Garry D.) (Ketchen Jr., David J.)
Innovation's Effect on Firm Value and Risk: Insights from Consumer Packaged Goods
1
(Sorescu, Alina B.) (Spanjol, Jelena)
Hal. Awal
Sebelumnya
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PSB lt.1 - B. Penunjang
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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