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Optimal customer relationship management using Bayesian decision theory: an application for custo…
1
(Kumar, V.) (Venkatesan, Rajkumar) (Bohling, Timothy)
Brand-level effects of stockkeeping unit reductions
1
(Zhang, Jie) (Krishna, Aradhna)
To Lease or to buy? a structural model of a consumer's vehicle and contract choice decisions
1
(Silva-Risso, Jorge) (Dasgupta, Srabana) (Siddarth, S.)
When internal reference prices and price expectations diverge: the role of confidence
1
(Menon, Geeta) (Thomas, Manoj)
Blending cobrand personalities: an examination of the complex self
1
(Monga, Alokparna Basu) (Lau-Gesk, Loraine)
MEntal simulation and preference consistency over time: the role of process- versus outcome-focus…
1
(Hoeffler, Steve) (Zauberman, Gal) (Zhao, Min)
Thinking inside the box: why consumers enjoy constrained creative experiences
1
(Moreau, C. Page) (Dahl, Darren W.)
Preferance fluency in choice
1
(Novemsky, Nathan) (Dhar, Ravi) (Simonson, Itamar) (Schwarz, Norbert)
Understanding impulsive eaters' choice behaviors: the motivational influences of regulatory focus
1
(Sengupta, Jaideep) (Zhou, Rongrong)
Transfer-appropriate processing, response fluency, and the mere measurement effect
1
(Janiszewski, Chris) (Chandon, Elise)
Product contagion: changing consumer evaluations through physical contract with "disgusting" prod…
1
(Morales, Andrea C.) (Fitzsimons, Gavan J.)
Just give me another change: the strategies for brand recovery from a bad first impression
1
(Chattopadhyay, Amitava) (Muthukrishnan, A.V.)
Adoption of new and really new products: the effects of self-regulation systems and risk salience
1
(Posavac, Steven S.) (Herzenstein, Michal) (Brakus, J. Josko)
Network effects and competition: an empirical analysis of the home video game industry
1
(Shankar, Venkatesh) (Bayus, Barry L.)
Salesperson adaptive selling behavior and customer orientation: a meta-analysis
1
(Franke, George R.) (Park, Jeong-Eun)
The Neglect of prescreening information
1
(Chakravarti, Amitav) (Janiszewski, Chris) (Ulkumen, Gulden)
Deferring versus expenditing consumption: the effect of outcome concreteness on sensitivity to ti…
1
(Malkoc, Selin A.) (Zauberman, Gal)
Can "low-fat" nutrition labels lead to obesity?
1
(Chandon, Pierre) (Wansink, Brian)
Forward-looking bidding in online auctions
1
(Zeithammer, Robert)
A Hierarchical bayes error correction model to explain dynamic effects of price changes
1
(Franses, Philip Hans) (Fok, Dennis) (Horvath, Csilla) (Paap, Richard)
Hal. Awal
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CELEB FEB UI
PSB lt.1 - B. Penunjang
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PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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