Found 4031 results for your keywords: subject="arketing"
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It's not easy being green: the effects of attribute tradeoffs on green product preference and choice

1
(Olson, Erik L.)

Greening" the marketing mix: do firms do it and does it pay off?

1
(Katsikeas, Constantine S.) (Leonidou, Constantinos N.)

Critical service logic: making sense of value creation and co-creation

1
(Gronroos, Christian) (Voima, Paivi)

Customer Relationship Management: Pengembangan Memakai Konsep-konsep di Pemasaran

1
(Heruwasto, I)

Regulatory exposure of deceptive marketing and its impact on firm value

1
(Bharadwaj, Sundar G.) (Robertson, Diana C.) (Tipton, Martha Myslinski)

Expanding the role of marketing: from customer equity to market capitalization

1
(Kumar, V.) (Shah, Denish)

Consumer-based brand equity and firm risk

1
(Rego, Lopo L.) (Morgan, Neil A.) (Billett, Matthew T.)

Does in-store marketing work? effects of the number and position of shelf facings on brand attent…

1
(Bradlow, Eric T.) (Chandon, Pierre) (Hutchinson, J. Wesley) (Young, Scott H.)

Does Customer satisfaction matter to investors? findings from the bond market

1
(Anderson, Eugene W.) (Mansi, Sattar A.)

The Female economy

1
(Silverstein, Michael J.) (Sayre, Kate)

Relationship marketing and small business an example from Indonesian seaweed industry

1
(Wismiarsi, Tri)

Managing dynamics in a customer portfolio

1
(Homburg, Christian) (Totzek, Dirk) (Steiner, Viviana V.)

Marketing alliances, firm networks, and firm value creation

1
(Moorman, Christine) (Swaminathan, Vanitha)

The Role of customer gratitude in relationship marketing

1
(Palmatier, Robert W.) (Kardes, Frank R.) (Jarvis, Cheryl Burke) (Bechkoff, Jennifer R.)

Menjadikan pemilih sebagai subyek: sebuah strategi marketing politik

1
(Firmanzah)

Selling to the debt-averse consumer

1
(Janszen, Eric)

The Importance of modeling temporal dependence of timing and quantity in direct marketing

1
(Allenby, Greg M.) (Jen, Lichung) (Chou, Chien-Heng)

Self-benefit versus other-benefit marketing appeals: their effectiveness in generating charitable…

1
(White, Katherine) (Peloza, John)

Distributor sharing of strategic information with suppliers

1
(Rindfleisch, Aric) (Antia, Kersi D.) (Frazier, Gary L.) (Maltz, Elliot)

Marketing of the life sciences: a new framework and research agenda for a nascent field

1
(Stremersch, Stefan) (Dyck, Walter Van)
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