Found 4420 results for your keywords: publisher=ICA
Hal. Awal Sebelumnya 41 42 43 44 45 Berikutnya Hal. Akhir

What Is Special About Marketing Organic Products? How Organic Assortment, Price, and Promotions D…

1
(Pauwels, Koen) (Bezaweda, Ram)

Relationship Velocity: Toward A Theory of Relationship Dynamics

1
(Palmatier, Robert W) (Houston, Mark B) (Dant, Rajiv P) (Grewal Dhruv)

Why Do Customers Get More Than They Need? How Organizational Culture Shapes Product Capability De…

1
(Lukas, Bryan A) (Whitwell, Gregory J) (Heide, Jan B)

To Buy or Not to Buy: Consumers' Demand Response Patterns for Healthy Versus Unhealthy Food

1
(Talukdar, Debabrata) (Lindsey, Charles)

An Investigation of the Effectiveness of Uncertainty in Marketing Promotions Involving Free Gifts

1
(Tsiros, Michael) (Laran, Juliano)

Can Brands Move in from the Outside?: How Moral Identity Enhances Out-Group Brand Attitudes

1
(Winterich, Karen Page) (Choi, Woo Jin)

When Do (and Don't) Normative Appeals Influence Sustainable Consumer Behaviors?

1
(White, Katherine) (Simpson, Bonnie)

Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises

1
(Van Heerde, Harald J.) (Dekimpe, Marnik G.) (Cleeren, Kathleen)

The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from t…

1
(Kalaignanam, Kartik) (Kushawaha, Tarun) (Eilert, Meike)

What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performa…

1
(Currim, Imran S.) (Mintz, Ofer)

The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion St…

1
(Inman, J. Jeffrey) (Sam K. Hui) (Huang, Yanliu) (Suher, Jacob)

When Does Recognition Increase Charitable Behavior? Toward a Moral Identity-Based Model

1
(Mittal, Vikas) (Aquino, Karl) (Winterich, Karen Page)

Soda versus Cereal and Sugar versus Fat: Drivers of Healthful Food Intake and the Impact of Diabe…

1
(Grewal, Dhruv) (Ailawadi, Kusum L.) (Ma, Yu)

When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization Amid Prod…

1
(Puzakova, Marina) (Kwak, Hyokjin) (Rocereto, Joseph F.)

Targeting Revenue Leaders for a New Product

1
(Haenlein, Michael) (Libai, Barak)

When Value Trumps Health in a Supersized World

1
(Haws, Kelly L.) (Winterich, Karen Page)

Consumer-Generated Ads: Does Awareness of Advertising Co-Creation Help or Hurt Persuasion?

1
(Malaviya, Prashant) (Thompson, Debora V.)

Portfolio Dynamics and Alliance Termination: The Contingent Role of Resource Dissimilarity

1
(Cui, Anna S.)

The Network Value of Products

1
(Libai, Barak) (Oestreicher) (Singer, Gal) (Sivan, Liron) (Carmi, Eyal) (Yassin, Ohad)

The Influence of Disorganized Shelf Displays and Limited Product Quantity on Consumer Purchase

1
(Nowlis, Stephen M.) (Morales, Andrea C.) (Castro, Iana A.)
Hal. Awal Sebelumnya 41 42 43 44 45 Berikutnya Hal. Akhir