Found 1182 results for your keywords: subject="Brand"
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Pengaruh label kualitas terhadap persepsi kualitas produk dan niat membeli: peran brand familiari…

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(Bakti, I Gede Mahatma Yuda) (Dr. John Cameron (Penguji)) (Dr. Lorenzo Pellgrini (Pembimbing/Promotor))

Are Women more loyal customers than men? gender differences in loyalty to firms and individual se…

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(Bijmolt, Tammo H.A.) (Melnyk, Valentyna) (Osselaer, Stijn M.J. van)

Brand portfolio strategy: creaing relevance, differentiation, energy, leverage, and clarity

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(Aaker, David A.)

When will a brand scandal spill over, and how should competitors respond?

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(Roehm, Michelle) (Tybout, Alice M.)

Between two brands: a goal fluency account of brand evaluation

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(Labroo, Aparna A.) (Lee, Angela Y.)

Just give me another change: the strategies for brand recovery from a bad first impression

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(Chattopadhyay, Amitava) (Muthukrishnan, A.V.)

An Extended paradigm for measurement analysis of marketing constructs applicable to panel data

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(Baumgartner, Hans) (Steenkamp, Jan) (Benedict E.M.)

A Hierarchical bayes error correction model to explain dynamic effects of price changes

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(Franses, Philip Hans) (Fok, Dennis) (Horvath, Csilla) (Paap, Richard)

Pengaruh social presence terhadap brand loyalty : peran firm generated content (FGC) di media sosial

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(Anindita, Marsha) (Dr. Ir. T. Ezni Balqiah M.E (Penguji)) (Sri Rahayu Hijrah Hati S.E., MSi (Pembimbing/Promotor)) (Prof. Dr. Adi Zakaria Afiff MBA (Penguji))

Getting brand communities right

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(Fournier, Susan) (Lee, Lara)

Introduction to the marketing science institute special section on academic and practitioner coll…

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(McAlister, Leigh)

IMC: Using advertising and promotion to build brands Tom Duncan

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(Duncan, Tom)

Brand concept maps: a methodology for identifying brand association networks

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(John, Deborah Roedder) (Loken, barbara) (Kim, Kyeongheui) (Monga, Alokparna Basu)

To buy or not to buy: response mode effects on consumer choice

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(Nowlis, Stephen M.) (Dhar, Ravi)

Anteseden ekuitas merek perguruan tinggi: SEM dengan pendekatan two step

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(Muafi) (Siswanti, Yuni)

Analisis ekuitas merek internal perusahaan dan pengaruhnya terhadap ekuitas merek eksternal (stud…

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(Dr. Bambang Wiharto (Penguji)) (Dr. Adi Zakaria Afiff (Pembimbing/Promotor)) (Dr. Adi Zakaria Afiff (Penguji)) (Dr. Rizal Edy halim (Penguji)) (Prastuti, Dwi)

Pengaruh brand equity terhadap reputasi perusahaan di industri pertambangan: suatu studi pada per…

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(Dr. Bambang Wiharto (Penguji)) (Dr. Adi Zakaria Afiff (Pembimbing/Promotor)) (Dr. Adi Zakaria Afiff (Penguji)) (Dr. Rizal Edy halim (Penguji)) (Handayani, Resna)

Pengaruh electronic word-of-mouth terhadap kekuatan merek calon presiden dalam pemilihan umum 201…

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(Ghassani, Mayzura) (Dr. Rizal Edy halim (Penguji)) (Dr. Nurdin Sobari, SE., MM (Penguji)) (Prof. Firmanzah S.E., M.M., Ph.D (Pembimbing/Promotor))

Brand as beacons: a new source of loyalty to multiproduct firms

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(Anand, Bharat N.) (Shachar, Ron)

Perception spillovers across competing brands: a disaggregate model of how and when

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(Dutta, Shantanu) (Janakiraman, Ramkumar) (Sismeiro, Catarina)
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