Found 2581 results for your keywords: subject="Consumer"
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Product contagion: changing consumer evaluations through physical contract with "disgusting" prod…

1
(Morales, Andrea C.) (Fitzsimons, Gavan J.)

Just give me another change: the strategies for brand recovery from a bad first impression

1
(Chattopadhyay, Amitava) (Muthukrishnan, A.V.)

Adoption of new and really new products: the effects of self-regulation systems and risk salience

1
(Posavac, Steven S.) (Herzenstein, Michal) (Brakus, J. Josko)

Network effects and competition: an empirical analysis of the home video game industry

1
(Shankar, Venkatesh) (Bayus, Barry L.)

Salesperson adaptive selling behavior and customer orientation: a meta-analysis

1
(Franke, George R.) (Park, Jeong-Eun)

The Neglect of prescreening information

1
(Chakravarti, Amitav) (Janiszewski, Chris) (Ulkumen, Gulden)

Deferring versus expenditing consumption: the effect of outcome concreteness on sensitivity to ti…

1
(Malkoc, Selin A.) (Zauberman, Gal)

Can "low-fat" nutrition labels lead to obesity?

1
(Chandon, Pierre) (Wansink, Brian)

Forward-looking bidding in online auctions

1
(Zeithammer, Robert)

A Hierarchical bayes error correction model to explain dynamic effects of price changes

1
(Franses, Philip Hans) (Fok, Dennis) (Horvath, Csilla) (Paap, Richard)

An Extended paradigm for measurement analysis of marketing constructs applicable to panel data

1
(Baumgartner, Hans) (Steenkamp, Jan-Benedict E.M.)

When does culture matter? effects of personal knowledge on the correction of culture-based judgments

1
(Aaker, Jennifer L.) (Briley, Donnel A.)

Is Happiness shared doubled and sadness shared halved? social influence on enjoyment of hedonic e…

1
(Raghunathan, Rajagopal) (Corfman, Kim)

Rebuilding the boat while staying afloat: the modeling challenge for behavioral economics

1
(Prelec, Drazen)

Modeling the psychology of consumer and firm behavior with behavioral economics

1
(Ho, Teck H.) (Lim, Noah) (Camerer, Colin F.)

Decisions by rules: the case of unwillingness to pay for beneficial delays

1
(Amir, On)

How to attract customers by giving them the short end of the stick

1
(Staelin, Richard) (Lo, Alison K.C.) (Lynch, John G.)

The Defensive consumer: advertising deception, defensive processing, and distrust

1
(Darke, Peter R.) (Ritchie, Robin J.B.)

Is Obesity caused by calorie underestimation? a psychophysical model of meal size estimation

1
(Chandon, Pierre) (Wansink, Brian)

National brands, local branding: conclusions and future research opportunities

1
(Dube, Jean-Pierre) (Bronnenberg, Bart J.) (Dhar, Sanjay K.)
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