Found 4031 results for your keywords: subject="arketing"
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Relationship marketing and small business an example from Indonesian seaweed industry

1
(Wismiarsi, Tri)

Managing dynamics in a customer portfolio

1
(Homburg, Christian) (Totzek, Dirk) (Steiner, Viviana V.)

Marketing alliances, firm networks, and firm value creation

1
(Moorman, Christine) (Swaminathan, Vanitha)

The Role of customer gratitude in relationship marketing

1
(Palmatier, Robert W.) (Kardes, Frank R.) (Jarvis, Cheryl Burke) (Bechkoff, Jennifer R.)

Menjadikan pemilih sebagai subyek: sebuah strategi marketing politik

1
(Firmanzah)

Selling to the debt-averse consumer

1
(Janszen, Eric)

The Importance of modeling temporal dependence of timing and quantity in direct marketing

1
(Allenby, Greg M.) (Jen, Lichung) (Chou, Chien-Heng)

Self-benefit versus other-benefit marketing appeals: their effectiveness in generating charitable…

1
(White, Katherine) (Peloza, John)

Distributor sharing of strategic information with suppliers

1
(Rindfleisch, Aric) (Antia, Kersi D.) (Frazier, Gary L.) (Maltz, Elliot)

Marketing of the life sciences: a new framework and research agenda for a nascent field

1
(Stremersch, Stefan) (Dyck, Walter Van)

Market orientation, marketing capabilities, and firm performance

1
(Mason, Charlotte H.) (Morgan, Neil A.) (Vorhies, Douglas W.)

Marketing and firm value: metrics, methods, findings, and future directions

1
(Srinivasan, Shuba) (Hanssens, Donimique M.)

American girl and the brand gestalt: closing the loop on sociocultural branding research

1
(Kozinets, Robert V.) (Sherry, John F.) (Diamond, Nina) (Muniz, Albert M.) (McGrath, Mary Ann) (Borghini, Stefania)

Cross-category affects of aisle and display placements: a spatial modeling approach and insights

1
(Shankar, Venkatesh) (Bezawada, Ram) (Balachander, S.) (Kannan, P. K.)

Are Product returns a necessary evil? antecedents and consequences

1
(Schmitt, Bernd H.) (Brakus, J. Josko) (Zarantonello, Lia)

Marketing under uncertainty: the logic of an effectual approach

1
(Wiltbank, Robert) (Dew, Nicholas) (Read, Stuard) (Sarasvathy, Saras D.) (Song, Michael)

Getting brand communities right

1
(Fournier, Susan) (Lee, Lara)

How to market in a downturn

1
(Quelch, John A.) (Jocz, Katherine E.)

Why do consumers buy counterfeit luxury brands?

1
(Sen, Sankar) (Wilcox, Keith) (Hyeong Min Kim)

Ethical decisions and response mode compatibility: weighting of ethical attributes in considerati…

1
(Irwin, Julie R.) (Naylor, Rebecca Walter)
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