Found 1556 results for your keywords: publisher=Marketing
Hal. Awal Sebelumnya 46 47 48 49 50 Berikutnya Hal. Akhir

Consumer-Based Brand Equity and Firm Risk

1
(Rego, Lopo L.) (Morgan, Neil A.) (Billett, Matthew T.)

Does Advertising Spending Influence Media Coverage of the Advertiser?

1
(Basuroy, Suman) (Rinallo, Diego)

When Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Cust…

1
(Gregoire, Yany) (Tripp, Thomas M.) (Legoux, Renaud)

Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attent…

1
(Bradlow, Eric T.) (Chandon, Pierre) (Hutchinson, J. Wesley) (Young, Scott H.)

Brand-Specific Leadership: Turning Employees into Brand Champions

1
(Morhart, Felicitas M.) (Herzog, Walter) (Tomczak, Torsten)

Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Pr…

1
(Franke, Nikolaus) (Keinz, Peter) (Steger, Christoph J.)

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networkin…

1
(Pauwels, Koen) (Bucklin, Randolph E.) (Trusov, Michael)

Managing Dynamics in a Customer Portfolio

1
(Homburg, Christian) (Totzek, Dirk) (Steiner, Viviana V.)

Marketing Alliances, Firm Networks, and Firm Value Creation

1
(Moorman, Christine) (Swaminathan, Vanitha)

How Brand Community Practices Create Value

1
(Arnould, Eric J.) (Muniz, Albert M.) (Schau, Hope Jensen)

The Role of Customer Gratitude in Relationship Marketing

1
(Palmatier, Robert W.) (Kardes, Frank R.) (Jarvis, Cheryl Burke) (Bechkoff, Jennifer R.)

The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities o…

1
(Winer, Russell S.) (Inman, J. Jeffrey) (Ferraro, Rosellina)

American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research

1
(Kozinets, Robert V.) (Sherry, John F.) (Diamond, Nina) (Muniz, Albert M.) (McGrath, Mary Ann) (Borghini, Stefania)

Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights

1
(Shankar, Venkatesh) (Bezawada, Ram) (Balachander, S.) (Kannan, P. K.)

The Impact of Counterfeiting on Genuine-Item Consumers' Brand Relationships

1
(Commuri, Suraj)

Does Customer Demotion Jeopardize Loyalty?

1
(Hennig) (Thurau, Thorsten) (Wagner, Tillman) (Rudolph, Thomas)

Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?

1
(Schmitt, Bernd H.) (Brakus, J. Josko) (Zarantonello, Lia)

Are Product Returns a Necessary Evil? Antecedents and Consequences

1
(Kumar, V) (Petersen, J. Andrew)

The Role of Within-Brand and Cross-Brand Communications in Competitive Growth

1
(Libai, Barak) (Muller, Eitan) (Peres, Renana)

Marketing under Uncertainty: The Logic of an Effectual Approach

1
(Wiltbank, Robert) (Dew, Nicholas) (Read, Stuard) (Sarasvathy, Saras D.) (Song, Michael)
Hal. Awal Sebelumnya 46 47 48 49 50 Berikutnya Hal. Akhir