Found 1182 results for your keywords: subject="Brand"
Hal. Awal Sebelumnya 46 47 48 49 50 Berikutnya Hal. Akhir

Introduction to the marketing science institute special section on academic and practitioner coll…

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(McAlister, Leigh)

IMC: Using advertising and promotion to build brands Tom Duncan

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(Duncan, Tom)

Brand concept maps: a methodology for identifying brand association networks

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(John, Deborah Roedder) (Loken, barbara) (Kim, Kyeongheui) (Monga, Alokparna Basu)

To buy or not to buy: response mode effects on consumer choice

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(Nowlis, Stephen M.) (Dhar, Ravi)

Anteseden ekuitas merek perguruan tinggi: SEM dengan pendekatan two step

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(Muafi) (Siswanti, Yuni)

Analisis ekuitas merek internal perusahaan dan pengaruhnya terhadap ekuitas merek eksternal (stud…

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(Dr. Bambang Wiharto (Penguji)) (Dr. Adi Zakaria Afiff (Pembimbing/Promotor)) (Dr. Adi Zakaria Afiff (Penguji)) (Dr. Rizal Edy halim (Penguji)) (Prastuti, Dwi)

Pengaruh brand equity terhadap reputasi perusahaan di industri pertambangan: suatu studi pada per…

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(Dr. Bambang Wiharto (Penguji)) (Dr. Adi Zakaria Afiff (Pembimbing/Promotor)) (Dr. Adi Zakaria Afiff (Penguji)) (Dr. Rizal Edy halim (Penguji)) (Handayani, Resna)

Pengaruh electronic word-of-mouth terhadap kekuatan merek calon presiden dalam pemilihan umum 201…

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(Ghassani, Mayzura) (Dr. Rizal Edy halim (Penguji)) (Dr. Nurdin Sobari, SE., MM (Penguji)) (Prof. Firmanzah S.E., M.M., Ph.D (Pembimbing/Promotor))

Brand as beacons: a new source of loyalty to multiproduct firms

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(Anand, Bharat N.) (Shachar, Ron)

Perception spillovers across competing brands: a disaggregate model of how and when

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(Dutta, Shantanu) (Janakiraman, Ramkumar) (Sismeiro, Catarina)

Analisis pengaruh country of origin terhadap persepsi kualitas konsumen pada produk otomotif roda…

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(Hakim, Buyung Lukmanul) (Afiff, Adi Zakaria)

Model of brand choice with a no-purchase option calibrated to scanner-panel data

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(Chib, Siddhartha) (Seetharaman, P.B.) (Strjnev, Andrei)

Speed of replacement": modeling brand loyalty using last-move data

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(Seetharaman, P.B.) (Che, Hai)

Dampak dari negative exposure publisitas negatif pada online transportation terhadap repurchase i…

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(Dr. Rizal E. Halim (Penguji)) (Dr. Nurdin Sobari S.E., M.M (Pembimbing/Promotor)) (Rifelly Dewi Astuti S.E., M.M (Penguji)) (Hartyaningtyas, Gresia Yuli)

Pengaruh psychological sense of brand community terhadap brand commitment dan brand loyalty denga…

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(Sitepu, Ofalyn Octarya) (Dr. Ignatius Heruwasto (Penguji)) (Daniel Tumpal H. Aruan, Ph.D (Penguji)) (Dr. Nurdin Sobari, SE., MM (Pembimbing/Promotor))

Executive insights: The impact of linguistic differences on international brand name standardizat…

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(Francis, June N. P.) (Lam, Janet P. Y.)

Auditory and visual brand identifiers in Chinese and English

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(Tavassoli, Nader T.) (Han, Jin K.)

Efek Moderasii Tipe Value pada Hubungan Kepribadian Merk Terhadap Kinerja Merk (Sebuah studi tent…

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(Arian, Novi) (Dr. Ir. Tengku Ezni Balqiah M.E (Penguji)) (Sari Wahyuni S.I.P., M.Sc., Ph.D. (Penguji)) (Athor Subroto S.E., M.M., M.Sc., Ph.D. (Pembimbing/Promotor))

Brand name translation: Language constraints, product attributes, and consumer perceptions in Eas…

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(Hong, F. C.) (Pecotich, Anthony) (Shultz, Clifford J.)

Implementing global brand on consumer good subsidiary in developing countries

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(Firmanzah)
Hal. Awal Sebelumnya 46 47 48 49 50 Berikutnya Hal. Akhir