Found 2581 results for your keywords: subject="Consumer"
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An Extended paradigm for measurement analysis of marketing constructs applicable to panel data

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(Baumgartner, Hans) (Steenkamp, Jan-Benedict E.M.)

When does culture matter? effects of personal knowledge on the correction of culture-based judgments

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(Aaker, Jennifer L.) (Briley, Donnel A.)

Is Happiness shared doubled and sadness shared halved? social influence on enjoyment of hedonic e…

1
(Raghunathan, Rajagopal) (Corfman, Kim)

Rebuilding the boat while staying afloat: the modeling challenge for behavioral economics

1
(Prelec, Drazen)

Modeling the psychology of consumer and firm behavior with behavioral economics

1
(Ho, Teck H.) (Lim, Noah) (Camerer, Colin F.)

Decisions by rules: the case of unwillingness to pay for beneficial delays

1
(Amir, On)

How to attract customers by giving them the short end of the stick

1
(Staelin, Richard) (Lo, Alison K.C.) (Lynch, John G.)

The Defensive consumer: advertising deception, defensive processing, and distrust

1
(Darke, Peter R.) (Ritchie, Robin J.B.)

Is Obesity caused by calorie underestimation? a psychophysical model of meal size estimation

1
(Chandon, Pierre) (Wansink, Brian)

National brands, local branding: conclusions and future research opportunities

1
(Dube, Jean-Pierre) (Bronnenberg, Bart J.) (Dhar, Sanjay K.)

Another reason academics and practitioners should communicate more

1
(Lodish, Leonard M.)

How geographic variation persists: comments on "consumer packaged goods in the United States: Nat…

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(Kruger, Michael W.)

Consumer packaged goods in the United States: national brands, local branding

1
(Dube, Jean-Pierre) (Bronnenberg, Bart J.) (Dhar, Sanjay K.)

An Empirical analysis of price discrimination mechanisms and retailer profitability

1
(Jain, Dipak C.) (Khan, Romana J.)

Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extensio…

1
(Yeung, Catherine W.M.) (Wyer, Robert S.)

Probabilistic subset-conjunctive models for heterogeneous consumers

1
(Jedidi, Kamel) (Kohli, Rajeev)

Executive insights: The impact of linguistic differences on international brand name standardizat…

1
(Francis, June N. P.) (Lam, Janet P. Y.)

The impact of cognitive intertia on postconsumption evaluation processes

1
(Mattila, Anna S.)

Effects of loyalty programs on value perception, program loyalty, and brand loyalty

1
(Yi, Youjae) (Jeon, Hoseong)

An empirical study of innate consumer innovativeness, personal characteristics, and new-product a…

1
(Mason, Charlotte H.) (Im, Subin) (Bayus, Barry L.)
Hal. Awal Sebelumnya 46 47 48 49 50 Berikutnya Hal. Akhir