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Separation of ownership and control
1
(Jensen, Michael C.) (Fama, Eugene F.)
New products, sales promotions, and firm value: the case of the automobile industry
1
(Pauwels, Koen) (Silva-Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)
Measuring marketing productivity: current knowledge and future directions
1
(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)
Customer knowledge development: antecedents and impact on new product performance
1
(Sharma, Sanjay) (Joshi, Ashwin W.)
The Effects of expert and consumer endorsements on audience response
1
(Wang, Alex)
Product placement
1
(La Ferle, Carrie) (Edwards, Steven M.)
The Power of effective response and cognitive structure in product-trial attitude formation
1
(Kim, Jooyoung) (Morris, Jon D.)
ABB's relay business: building and managing a global matrix
1
(Bartlett, Christopher A.)
Product Market Threats, Payouts, and Financial Flexibility
1
(Hoberg, Gerard.) (Phlilips, Gordon. Prabhala,, Nagpurnand)
Rise of the Mechines: Alghoritmic Tradi8ng in the Foreign Exchange Market
1
(Chaboud, Alain P.) (Chiquoine, Benjamin. Hjalmarsson, Erik. Vega, Clara.)
Have Rating Agencies Become More Conservative? Implications for Capital Structire and Debt Pricing
1
(Baghal, Ramin P.) (Servaes, Henri. Tamayo, Ane.)
Incentive and Endogenous Risk Taking: A Structural View on Hedge Fund Alphas
1
(Buraschi, Andrea.) (Kosowski, Robert. Sritrakul, Worrawat)
The Real Product Market Impact of Mergers
1
(Sheen, Albert.)
The Cross-Section ofn Credit Risk Premia and Equity Returns
1
(Friewald Nils) (Wagner Christian, Zechner Josef)
Advertising in a Competitive Market: The Role of Product Standards, Customer Learning, and Switch…
1
(Anderson, Eric T.) (Simester Duncan)
Differentiated Bidders and Bidding behaviour in Procurement Auctions
1
(Jap, Sandy D.) (Haruvy Ernan)
Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration Versus Expansion.
1
(Muller, Eitan) (Libai, Barak.) (Peres, Renana.)
Marketing Channels in Foreign Markets: Control Mechanisms and the Moderating Role of Multinationa…
1
(Kumar, Alok) (Mallapragada, Girish) (Grewal, Rajdeep.) (Saini, Amit.)
Putting Brands in Their Place: How a Lack of Control Keeps Brands Contained.
1
(Fitzsimons, Gavan J.) (Bettman, James R.) (Cutright, Keisha M.)
(De)marketing to Manage Consumer Quality Inferences
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(Miklos-Thal, Jeanine) (Zhang, Juanjuan)
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CELEB FEB UI
PSB lt.1 - B. Penunjang
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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