Found 4031 results for your keywords: subject="arketing"
Hal. Awal Sebelumnya 46 47 48 49 50 Berikutnya Hal. Akhir

Market orientation, marketing capabilities, and firm performance

1
(Mason, Charlotte H.) (Morgan, Neil A.) (Vorhies, Douglas W.)

Marketing and firm value: metrics, methods, findings, and future directions

1
(Srinivasan, Shuba) (Hanssens, Donimique M.)

American girl and the brand gestalt: closing the loop on sociocultural branding research

1
(Kozinets, Robert V.) (Sherry, John F.) (Diamond, Nina) (Muniz, Albert M.) (McGrath, Mary Ann) (Borghini, Stefania)

Cross-category affects of aisle and display placements: a spatial modeling approach and insights

1
(Shankar, Venkatesh) (Bezawada, Ram) (Balachander, S.) (Kannan, P. K.)

Are Product returns a necessary evil? antecedents and consequences

1
(Schmitt, Bernd H.) (Brakus, J. Josko) (Zarantonello, Lia)

Marketing under uncertainty: the logic of an effectual approach

1
(Wiltbank, Robert) (Dew, Nicholas) (Read, Stuard) (Sarasvathy, Saras D.) (Song, Michael)

Getting brand communities right

1
(Fournier, Susan) (Lee, Lara)

How to market in a downturn

1
(Quelch, John A.) (Jocz, Katherine E.)

Why do consumers buy counterfeit luxury brands?

1
(Sen, Sankar) (Wilcox, Keith) (Hyeong Min Kim)

Ethical decisions and response mode compatibility: weighting of ethical attributes in considerati…

1
(Irwin, Julie R.) (Naylor, Rebecca Walter)

The Greening of Petrobras

1
(Azevedo, Jose Sergio Gabrielli)

Big losses in ecosystem niches: how core firm decisions drive complementary product shakeouts

1
(Pierce, Lamar)

Distribution network redesign for marketing competitiveness

1
(Tadikamalla, Pandu) (Mittal, Vikas) (Shang, Jennifer) (Yildirim, Tuba Pinar) (Brown, Lawrence H.)

The Role of leaders in internal marketing

1
(Ahearne, Michael) (Dick, Rolf Van) (Wieseke, Jan) (Lam, Son K.)

Demarketing, minorities, and national attachment

1
(Grinstein, Amir) (Nisan, Udi)

Understanding the marketing department's influence within the firm

1
(Verhoef, Peter C.) (Leeflang, Peter S.H.)

The Role of hubs in the adoption process

1
(Lehmann, Donald R.) (Goldenberg, Jacob) (Han, Sangman) (Jae Weon Hong)

Trade-off aversion as an explanation for the attraction effect: a functional magnetic resonance i…

1
(Rao, Akshay R.) (Hedgcock, William)

Financial value of brands in mergers and acquisitions: Is value in the eye of the beholder?

1
(Srivastava, Rajendra K.) (Bharadwaj, Sundar G.) (Bahadir, S. Cem)

Individual team incentives and managing competitive balance in sports leagues: an empirical analy…

1
(Lewis, Michael)
Hal. Awal Sebelumnya 46 47 48 49 50 Berikutnya Hal. Akhir