Found 4420 results for your keywords: publisher=ICA
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When Do Transparent Packages Increase (or Decrease) Food Consumption?

1
(Srinivasan, Raji) (Deng, Xiaoyan)

Retailer Private-Label Margins: The Role of Supplier and Quality-Tier Differentiation

1
(Dekimpe, Marnik G.) (Geyskens, Inge) (Braak, Anne ter)

Are Multichannel Customers Really More Valuable? The Moderating Role of Product Category Characte…

1
(Shankar, Venkatesh) (Kushwaha, Tarun)

Consumer Evaluations of Sale Prices: Role of the Subtraction Principle

1
(Grewal, Dhruv) (Biswas, Abhijit) (Guha, Abhijit) (Bhowmick, Sandeep)

Retailers' Use of Partially Comparative Pricing: From Across-Category to Within-Category Effects

1
(Miniard, Paul W.) (Barone, Michael J.) (Mohammed, Shazad Mustapha) (Alvarez, Cecilia M. O.)

Growing Existing Customers' Revenue Streams Through Customer Referral Programs

1
(Tax, Stephen S.) (Eggert, Andreas) (Garnefeld, Ina) (Helm, Sabrina V.)

Ethnographic Stories for Market Learning

1
(Cayla, Julien) (Arnould, Eric)

Predicting and Managing Consumers' Package Size Impressions

1
(Chandon, Pierre) (Ordabayeva, Nailya)

Brand Licensing: What Drives Royalty Rates?

1
(Kumar, V.) (Kaufman, Peter) (Jayachandran, Satish) (Hewett, Kelly)

Product Design for the Long Run: Consumer Responses to Typical and Atypical Designs at Different …

1
(Herrmann, Andreas) (Landwehr, Jan R.) (Wentzel, Daniel)

All That Is Users Might Not Be Gold: How Labeling Products as User Designed Backfires in the Cont…

1
(Dahl, Darren W.) (Fuchs, Christoph) (Prandelli, Emanuela) (Schreier, Martin)

Aggressive Marketing Strategy Following Equity Offerings and Firm Value: The Role of Relative Str…

1
(Hulland, John) (Kurt, Didem)

Intrafunctional Competitive Intelligence and Sales Performance: A Social Network Perspective

1
(Ahearne, Michael) (Lam, Son K.) (Hayati, Babak) (Kraus, Florian)

Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis o…

1
(Liu) (Thompkins, Yuping) (Tam, Leona)

Reexamining the Market Share?Customer Satisfaction Relationship

1
(Rego, Lopo L.) (Morgan, Neil A.) (Fornell, Claes)

How Images of Other Consumers Influence Subsequent Taste Perceptions

1
(Krishnan, H. Shanker) (Poor, Morgan) (Duhachek, Adam)

Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning

1
(Bitner, Mary Jo) (Brown, Stephen W.) (Mandel, Naomi) (Sirianni, Nancy J.)

Does Knowledge Base Compatibility Help or Hurt Knowledge Sharing Between Suppliers in Coopetition…

1
(Ganesan, Shankar) (Ho, Hillbun (Dixon))

Passive and Active Opportunism in Interorganizational Exchange

1
(Jap, Sandy D.) (Griffith, David A.) (Seggie, Steven H.)

Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Acc…

1
(Homburg, Christian) (Stierl, Marcel) (Bornermann, Torsten)
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