Found 1182 results for your keywords: subject="Brand"
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Analisis pengaruh country of origin terhadap persepsi kualitas konsumen pada produk otomotif roda…

1
(Hakim, Buyung Lukmanul) (Afiff, Adi Zakaria)

Model of brand choice with a no-purchase option calibrated to scanner-panel data

1
(Chib, Siddhartha) (Seetharaman, P.B.) (Strjnev, Andrei)

Speed of replacement": modeling brand loyalty using last-move data

1
(Seetharaman, P.B.) (Che, Hai)

Dampak dari negative exposure publisitas negatif pada online transportation terhadap repurchase i…

1
(Dr. Rizal E. Halim (Penguji)) (Dr. Nurdin Sobari S.E., M.M (Pembimbing/Promotor)) (Rifelly Dewi Astuti S.E., M.M (Penguji)) (Hartyaningtyas, Gresia Yuli)

Pengaruh psychological sense of brand community terhadap brand commitment dan brand loyalty denga…

1
(Sitepu, Ofalyn Octarya) (Dr. Ignatius Heruwasto (Penguji)) (Daniel Tumpal H. Aruan, Ph.D (Penguji)) (Dr. Nurdin Sobari, SE., MM (Pembimbing/Promotor))

Executive insights: The impact of linguistic differences on international brand name standardizat…

1
(Francis, June N. P.) (Lam, Janet P. Y.)

Auditory and visual brand identifiers in Chinese and English

1
(Tavassoli, Nader T.) (Han, Jin K.)

Efek Moderasii Tipe Value pada Hubungan Kepribadian Merk Terhadap Kinerja Merk (Sebuah studi tent…

1
(Arian, Novi) (Dr. Ir. Tengku Ezni Balqiah M.E (Penguji)) (Sari Wahyuni S.I.P., M.Sc., Ph.D. (Penguji)) (Athor Subroto S.E., M.M., M.Sc., Ph.D. (Pembimbing/Promotor))

Brand name translation: Language constraints, product attributes, and consumer perceptions in Eas…

1
(Hong, F. C.) (Pecotich, Anthony) (Shultz, Clifford J.)

Implementing global brand on consumer good subsidiary in developing countries

1
(Firmanzah)

Identifying brand image dimensionality and measuring the degree of brand globalization: a cross-n…

1
(Hsieh, Ming H.)

Analisis pengaruh value equity, brand equity dan relationship equity terhadap customer lifetime v…

1
(Dr. Tengku Ezni Balqiah (Pembimbing/Promotor)) (Dr. Ignatius Heruwasto (Penguji)) (Prof. Dr. Sofjan Assauri (Penguji)) (Anggraeni, Birawani)

Technology as an enabler of the global branding of retail financial services

1
(Wright, April)

Performance of store brands: a cross-country analysis of consumer store-brand preferences, percep…

1
(Zhao, Ying) (Erdem, Tulin) (Valenzuela, Ana)

International brand-name standardization/adaptation: antecedents and consequences

1
(Zinkhan, George M.) (Alashban, Aref A.) (Hayes, Linda A.) (Balazs, Anne L.)

Pengaruh strategi Brand Extension dalam mereduksi Negatif Reciprocity Effect terhadap Parent Brand

1
(Afiff, Adi Zakaria)

A Discrete-continuous model for multicategory purchase behavior of household

1
(Chintagunta, Pradeep K.) (Song, Inseong)

Estimating disaggregate models using aggregate data through augmentation of individual choice

1
(Chen, Yuxin) (Yang, Sha)

Faktor-faktor yang mempengaruhi kepuasan konsumen pada brand page

1
(Dr. Ignatius Heruwasto (Penguji)) (Dr. Tengku Ezni Balqiah (Penguji)) (Daniel Tumpal H. Aruan, S.Si., M.S.M., Ph.D (Pembimbing/Promotor)) (Hardianto, Ferdiansyah)

Strategic brand management: building, measuring, and managing brand equity

1
(Keller, Kevin Lane)
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