Found 2581 results for your keywords: subject="Consumer"
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Another reason academics and practitioners should communicate more

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(Lodish, Leonard M.)

How geographic variation persists: comments on "consumer packaged goods in the United States: Nat…

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(Kruger, Michael W.)

Consumer packaged goods in the United States: national brands, local branding

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(Dube, Jean-Pierre) (Bronnenberg, Bart J.) (Dhar, Sanjay K.)

An Empirical analysis of price discrimination mechanisms and retailer profitability

1
(Jain, Dipak C.) (Khan, Romana J.)

Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extensio…

1
(Yeung, Catherine W.M.) (Wyer, Robert S.)

Probabilistic subset-conjunctive models for heterogeneous consumers

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(Jedidi, Kamel) (Kohli, Rajeev)

Executive insights: The impact of linguistic differences on international brand name standardizat…

1
(Francis, June N. P.) (Lam, Janet P. Y.)

The impact of cognitive intertia on postconsumption evaluation processes

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(Mattila, Anna S.)

Effects of loyalty programs on value perception, program loyalty, and brand loyalty

1
(Yi, Youjae) (Jeon, Hoseong)

An empirical study of innate consumer innovativeness, personal characteristics, and new-product a…

1
(Mason, Charlotte H.) (Im, Subin) (Bayus, Barry L.)

Multigeneration innovation diffusion: the impact of intergeneration time

1
(Lehmann, Donald R.) (Pae, Jae H.)

Consumer perceptions of product variants positioned on atypical attributes

1
(Ratneshwar, S.) (Desai, Kalpesh Kaushik)

Return on investment implications for pharmeceutical promotional expenditures: the role of market…

1
(Narayanan, Sridhar) (Chintagunta, Pradeep K.) (Desiraju, Ramarao)

The Effect of corporate social responsibility on customer donations to corporate-supported nonpro…

1
(Lichtenstein, Donald R.) (Drumwright, Minette E.) (Braig, Bridgette M.)

Green consumerism dan green marketing: perkembangan perilaku konsumen dari pendekatan pemasaran

1
(Wibowo, Buddi)

The Context of dominance: an industry-driven framework for exploiting reputation

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(Shamsie, Jamal)

Studi pengambilan keputusan konsumen oleh Foward Looking Consumer: penerapan model Analisis Varia…

1
(Chairy)

The Impact of the internet on information search for automobiles

1
(Ratchford, Brian T.) (Lee, Myung-Soo) (Talukdar, Debabrata)

The Reciprocal effects of brand equity and trivial attributes

1
(Broniarczyk, Susan M.) (Gershoff, Andrew D.)

Is 75% of the Sales promotion bump due to brand switching? no, only 33% is

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(Heerde, Harald J. Van) (Gupta, Sachin) (Wittink, Dick R.)
Hal. Awal Sebelumnya 46 47 48 49 50 Berikutnya Hal. Akhir