Found 4031 results for your keywords: subject="arketing"
Hal. Awal Sebelumnya 46 47 48 49 50 Berikutnya Hal. Akhir

Choice construction versus preference construction: the instability of preferences learned in con…

1
(Amir, On) (Levav, Jonathan)

Configurations of marketing and sales: a taxonomy

1
(Homburg, Christian) (Jensen, Ove) (Krohmer, Harley)

Trust at different organizational levels

1
(Palmatier, Robert W.) (Fang, Eric) (Scheer, Lisa K.) (Li, Ning)

When Marketing strategy first meets Wall Street: marketing spendings and firms' initial public of…

1
(Luo, Xueming)

Choice construction versus preference construction: the instability of preferences learned in con…

1
(Amir, On) (Levav, Jonathan)

The Long-term stock market valuation of customer satisfaction

1
(Keiningham, Timothy L.) (Cooil, Bruce) (Aksoy, Lerzan) (Groening, Christopher) (Yalcin, Atakan)

Interfirm relational drivers of customer value

1
(Palmatier, Robert W.)

Satisfaction, complaint, and the stock value gap

1
(Homburg, Christian) (Luo, Xueming)

When does Guanxi matter? issues of capitalization and Its dark sides

1
(Tse, David K.) (Gu, Flora F.)

The Relative impact of marketing, research-and-development, and operations capabilities on firm p…

1
(Jayachandran, Satish) (Krasnikov, Alexander)

Negative spillover in brand portfolios: exploring the antecedents of asymmetric effects

1
(Dawar, Niraj) (Lemmink, Jos) (Lei, Jing)

Instant customer base analysis: managerial heuristics often "Get It Right"

1
(Wangenheim, Florian v.) (Wubben, Markus)

The Curse of competitiveness: how advice from experienced colleagues and training can hurt market…

1
(Soberman, David A.) (Kalra, Ajay)

Moving from free to fee: how online firms market to change their business model successfully

1
(Pauwels, Koen) (Weiss, Allen)

Marketing when customer equity matters

1
(Hanssens, Dominique M.) (Thorpe, Daniel) (Finkbeiner, Carl)

Organizational antecedents of second-order competences

1
(Danneels, Erwin)

The Impact of marketing-induced versus word-of-mouth customer acquisition on customer equity growth

1
(Hanssens, Dominique M.) (Villanueva, Julian) (Yoo, Shijin)

Value creation following merger and acquisition announcements: the role of strategic emphasis ali…

1
(Swaminathan, Vanitha) (Murshed, Feisal) (Hulland, John)

The Readability of marketing journals: are award-winning articles better written?

1
(Sawyer, Alan G.) (Laran, Juliano) (Xu, Jun)

Understanding service retention within and across cohorts using limited information

1
(Schweidel, David A.) (Fader, Peter S.) (Bradlow, Eric T.)
Hal. Awal Sebelumnya 46 47 48 49 50 Berikutnya Hal. Akhir