Found 4031 results for your keywords: subject="arketing"
Hal. Awal Sebelumnya 46 47 48 49 50 Berikutnya Hal. Akhir

Negative spillover in brand portfolios: exploring the antecedents of asymmetric effects

1
(Dawar, Niraj) (Lemmink, Jos) (Lei, Jing)

Instant customer base analysis: managerial heuristics often "Get It Right"

1
(Wangenheim, Florian v.) (Wubben, Markus)

The Curse of competitiveness: how advice from experienced colleagues and training can hurt market…

1
(Soberman, David A.) (Kalra, Ajay)

Moving from free to fee: how online firms market to change their business model successfully

1
(Pauwels, Koen) (Weiss, Allen)

Marketing when customer equity matters

1
(Hanssens, Dominique M.) (Thorpe, Daniel) (Finkbeiner, Carl)

Organizational antecedents of second-order competences

1
(Danneels, Erwin)

The Impact of marketing-induced versus word-of-mouth customer acquisition on customer equity growth

1
(Hanssens, Dominique M.) (Villanueva, Julian) (Yoo, Shijin)

Value creation following merger and acquisition announcements: the role of strategic emphasis ali…

1
(Swaminathan, Vanitha) (Murshed, Feisal) (Hulland, John)

The Readability of marketing journals: are award-winning articles better written?

1
(Sawyer, Alan G.) (Laran, Juliano) (Xu, Jun)

Understanding service retention within and across cohorts using limited information

1
(Schweidel, David A.) (Fader, Peter S.) (Bradlow, Eric T.)

Chief marketing officers: a study of their presence in firms' top management teams

1
(Mahajan, Vijay) (Nath, Pravin)

Expanding business-to-business customer relationships: modeling the customer's upgrade decision

1
(Lemon, Katherine N.) (Bolton, Ruth N.) (Verhoet, Peter C.)

Marketing initiatives, expected cash flows, and shareholders' wealth

1
(Rao, Ramesh K. S.) (Bharadwaj, Neeraj)

Authenticity: is it real or is it marketing? (HBR case study and commentary)

1
(Weinberger, DAvid)

The Corporate brand: help or hindrance

1
(Dev, Chekitan S.)

Managing global accounts

1
(Yip, George S.) (Bink, Audrey J.M.)

The Impact of regulatory focus on adolescents' response to antismoking advertising campaigns

1
(Pechmann, Cornelia) (Zhao, Guangzhi)

A Comparative longitudinal analysis of theoretical perspectives of interorganizational relationsh…

1
(Grewal, Dhruv) (Palmatier, Robert W.) (Dant, Rajiv P.)

Friendship versus business in marketing relationship

1
(Grayson, Kent)

Quasi-darwinian selection in marketing relationships

1
(Eyuboglu, Nermin) (Buja, Andreas)
Hal. Awal Sebelumnya 46 47 48 49 50 Berikutnya Hal. Akhir