Found 1552 results for your keywords: publisher=Marketing
Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir

To Lease or to Buy? A Structural Model of a Consumer's Vehicle and Contract Choice Decisions

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(Siddarth, S.) (Dasgupta, Srabana) (Risso, Jorge Silva) ()

New Product Preannouncements and Shareholder Value: Don't Make Promises You Can't Keep

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(Shankar, Venkatesh) (Sorescu, Alina) (Kushwaha, Tarun)

Decomposition of the Sales Impact of Promotion-Induced Stockpiling

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(Neslin, Scott A.) (Ailawadi, Kusum L.) (Gedenk, Karen) (Lutzky,, Christian)

Bounded Rationality in Pricing under State-Dependent Demand: Do Firms Look Ahead, and If So, How …

1
(Seetharaman, P. B.) (Che, Hai) (Sudhir, K)

Interfirm Monitoring, Social Contracts, and Relationship Outcomes

1
(Rokkan, Aksel I.) (Heide, Jan B.) (Wathne, Kenneth H.)

Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry

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(Rao, Vithala R.) (McLaughlin, Edward W.) (Miguel I. Gómez)

When Internal Reference Prices and Price Expectations Diverge: The Role of Confidence

1
(Menon, Geeta) (Thomas, Manoj)

Blending Cobrand Personalities: An Examination of the Complex Self

1
(Monga, Alokparna Basu) (Gesk, Loraine Lau) ()

Mental Simulation and Preference Consistency over Time: The Role of Process- versus Outcome-Focus…

1
(Hoeffler, Steve) (Zauberman, Gal) (Zhao, Min)

Thinking inside the Box: Why Consumers Enjoy Constrained Creative Experiences

1
(Moreau, C. Page) (Dahl, Darren W.)

Preference Fluency in Choice

1
(Novemsky, Nathan) (Dhar, Ravi) (Simonson, Itamar) (Schwarz, Norbert)

The Effect of Stating Expectations on Customer Satisfaction and Shopping Experience

1
(Ofir, Chezy)

Satisfaction Strength and Customer Loyalty

1
(Grewal, Rajdeep) (Chandrashekaran, Murali) (Tax, Kristin Rotte, Stephen S.)

Decisions by Rules: The Case of Unwillingness to Pay for Beneficial Delays

1
(Ariely, Dan) (Amir, On)

How to Attract Customers by Giving Them the Short End of the Stick

1
(Staelin, Richard) (Lo, Alison K. C.) (Jr,, John G. Lynch)

The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust

1
(Darke, Peter R.) (Ritchie, Robin J. B.)

Getting Emotional about Health

1
(Aaker, Jennifer L.) (Agrawal, Nidhi) (Menon, Geeta)

Is Obesity Caused by Calorie Underestimation? A Psychophysical Model of Meal Size Estimation

1
(Chandon, Pierre) (Wansink, Brian)

Working with Rivals: The Impact of Competitor Alliances on Financial Performance

1
(Rindfleisch, Aric) (Luo, Xueming) (Tse, David K. Tse)

Why Some Acquisitions Do Better than Others: Product Capital as a Driver of Long-Term Stock Returns

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(Prabhu, Jaideep C.) (Chandy, Rajesh K.) (Sorescu, Alina B.)
Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir