Found 609 results for your keywords: subject="Advertising"
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Analisis Efek Mediasi Place Attachment Terhadap Advertising Value dari Vlog pada Destination Visi…

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(Arga Hananto (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Fandis Ekyawan (Penguji)) (Ricardo Juan)

Cases in advertising and communications management 3rd ed

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(Greyser, Stephen A.)

Pemuka pasar Indonesia, strategi komunikasi empat merek lokal

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Pengaruh Digital Marketing terhadap Attitude toward Digital Marketing dan Purchase Intention yang…

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(Elevita Yuliati (Pembimbing/Promotor)) (Nurdin Sobari (Penguji)) (Iman Ismail) (Hapsari setyowardhani (Penguji))

Revenue premium as an outcome measure of brand equity

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(Lehmann, Donald R.) (Neslin, Scott A.) (Ailawadi, Kusum L.)

A Customer lifetime value framework for cuntomer selection and resource allocation strategy

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(Kumar, V) (Venkatesan, Rajkumar)

Return on investment implications for pharmaceutical promotional expenditures: the role of market…

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(Narayanan, Sridhar) (Chintagunta, Pradeep K.) (Desiraju, Ramarao)

Measuring marketing productivity: current knowledge and future directions

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(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)

A Year in the life of the African-American male in advertising

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(Bailey, Ainsworth Anthony)

The Influence of metaphors and product type on brand personality perceptions and attitudes

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(Ang, Swee Hoon) (Lim, Elison Ai Ching)

The Relative effectiveness of comparative and noncomparative advertising

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(Chang, Chingching)

Children's recall of television ad elements

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(Maher, Jill K.) (Hu, Michael Y.) (Kolbe, Richard H.)

The Influence of humor strength and humor-message relatedness on ad memorability

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(Cline, Thomas W.) (Kellaris, James J.)

Responses to humorous ads

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(Zinkhan, George M.) (Zhang, Yong)

The State of theory in three premier advertising journals: a research note

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(Pitt, Leyland F.) (Berthon, Pierre) (Caruana, Albert) (Berthon, Jean-Paul)

Comparing the application of integrated marketing communication (IMC) in magazine ads across prod…

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(Grove, Stephen J.) (Carlson, Les) (Dorsch, Michael)

The Effects of provocation in the form of mild erotica on attitude the ad and corporate image

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(Pope, Nigel K. L1) (Voges, KEvin E.) (Brown, Mark R.)

Comparing the Relative Effectiveness of Advertising Channels: A Case Study of a Multimedia Biltz …

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(Danaher, Peter J.) (Dagger, Tracey S.)

Advertising in a Competitive Market: The Role of Product Standards, Customer Learning, and Switch…

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(Anderson, Eric T.) (Simester Duncan)

Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological …

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(Winer, Russell S.) (Pavlou, Paul A.) (Venkaratman, Vinod.) (Dimoka, Angelika) (Vo, Khoi) (Hampton, William) (Bollinger, Bryan) (Hershfield, Hal E.) (Ishihara, Masakazu)
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