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Hal. Akhir
An IMC approach to event marketing: the effects of sponsorship an experience on customer attitudes
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(Sneath, Julie Z.) (Finney, R. Zachary) (Close, Angeline Grace)
The Effects of expert and consumer endorsements on audience response
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(Wang, Alex)
Creating Value In An Economic Crisis
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(Clinton, Bill)
Chameleonic or Consistent? A Multilevel Investigation of Emotional Labor Variability and Self-Mon…
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(Scott, Brent A.) (Barnes, Christopher M.) (Wagner, David T.)
The Effect of corporate social responsibility on customer donations to corporate-supported nonpro…
1
(Lichtenstein, Donald R.) (Drumwright, Minette E.) (Braig, Bridgette M.)
Generalizing Newcomers' Relational and Organizational Identifications: Processes and Prototypicality
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(Sluss, David M.) (Ployhart, Robert E. et all)
The Female economy
1
(Silverstein, Michael J.) (Sayre, Kate)
After the pink slip : applying dynamic motivation frameworks to the job search experience
1
(Zhang, Zhen) (Wanberg, Connie R.) (Zhu, Jing) (Kanfer, Ruth)
Striving for self-verification during organizational entry
1
(Cable, Daniel M.) (Kay, Virginia S.)
Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extensio…
1
(Yeung, Catherine W.M.) (Wyer, Robert S.)
Effects of loyalty programs on value perception, program loyalty, and brand loyalty
1
(Yi, Youjae) (Jeon, Hoseong)
The impact of cognitive intertia on postconsumption evaluation processes
1
(Mattila, Anna S.)
What has marketing learned from Richard Johnson
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(Huber, Joel)
A Hybrid choice model that uses actual and ordered attribute value information
1
(Bodapi, Anand V.) (Drolet, Aimee)
Temporal differences in the role of marketing communication in new product categories
1
(Narayanan, Sridhar) (Manchanda, Puneet) (Chintagunta, Pradeep K.)
Cultural differences in consumer impatience
1
(Rao, Akshay R.) (Chen, Haipeng) (Allan) (Ng, Sharon)
Distinguishing between the meanings of music: when background music affects product perceptions
1
(Zhu, Rui) (Juliet) (Meyers) (Levy, Joan)
Three cheers-psychological, theoretical, empirical-for loss aversion
1
(Camerer, Colin)
How do intentions affect loss aversion?
1
(Novemsky, Nathan) (Kahneman)
Brand counterextensions: the impact of brand extension success versus failure
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(Kumar, Piyush)
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B. Penunjang
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Cases Harvard
Data Ekonomi & Bisnis
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eBook
Laporan Penelitian
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Non Buku
Pidato Guru Besar
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Studi Kasus FEB UI
Tesis
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CELEB FEB UI
PSB lt.1 - B. Penunjang
PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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