Found 1472 results for your keywords: subject="Brand"
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Peran Green Brand Images. Green Trust, dan Green Perceived Value dalam Memediasi Pengaruh Corpora…

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(Nurdin Sobari (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Rambat Lupiyoadi (Penguji)) (Zaneta Zakirena Sanjiwo)

Strategi Membangun Brand Loyalty Product Low Voltage pada Konsumen B2B = Strategies for Building …

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(Karto Adiwijaya (Pembimbing/Promotor)) (Ignatius Heruwasto (Penguji)) (Rambat Lupiyoadi (Penguji)) (Bintang Eska Putra Siregar)

The Innovator's License: A Latitude to Deviate from Category Norms

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(Barone, Michael J) (Jewell, Robert D)

Can Brands Move in from the Outside?: How Moral Identity Enhances Out-Group Brand Attitudes

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(Winterich, Karen Page) (Choi, Woo Jin)

The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from t…

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(Kalaignanam, Kartik) (Kushawaha, Tarun) (Eilert, Meike)

When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization Amid Prod…

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(Puzakova, Marina) (Kwak, Hyokjin) (Rocereto, Joseph F.)

Brand Licensing: What Drives Royalty Rates?

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(Kumar, V.) (Kaufman, Peter) (Jayachandran, Satish) (Hewett, Kelly)

All That Is Users Might Not Be Gold: How Labeling Products as User Designed Backfires in the Cont…

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(Dahl, Darren W.) (Fuchs, Christoph) (Prandelli, Emanuela) (Schreier, Martin)

Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis o…

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(Liu-Thompkins, Yuping) (Tam, Leona)

Reexamining the Market Share?Customer Satisfaction Relationship

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(Rego, Lopo L.) (Morgan, Neil A.) (Fornell, Claes)

Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning

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(Bitner, Mary Jo) (Brown, Stephen W.) (Mandel, Naomi) (Sirianni, Nancy J.)

The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Matu…

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(Moore, William L.) (Carson, Stephen J.) (Ho-Dac, Nga N.)

Low Prices Are Just the Beginning: Price Image in Retail Management

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(Chernev, Alexander) (Hamilton, Ryan)

Perilaku Boikot Terhadap Merek Terafiliasi Israel: Faktor Penentu dan Dampak Terhadap Kesediaan M…

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(Kenny Devita Indraswari (Pembimbing/Promotor)) (Jossy Prananta Moeis (Penguji)) (Yusuf Wibisono (Penguji)) (Anna Femilia Annisagita)

Persepsi Konsumen Terhadap Penggunaan Gambar Hasil Kecerdasan Buatan (AI) dalam Pemasaran Digital…

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(Miranti Kartika Dewi (Pembimbing/Promotor)) (Ledi Trialdi (Penguji)) (Fenny Rosmanita (Penguji)) (Azyura Damartya Sakha)

Faktor-Faktor yang Mempengaruhi Intensitas Pembelian Islamic Apparel Lokal di Kalangan Gen Z Musl…

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(Gita Gayatri (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Arga Hananto (Penguji)) (Adinda Primalis Hidayati)

Pengaruh Tanggung Jawab Konsumsi Berkelanjutan, Etnosentrisme Konsumen, dan Religiusitas terhadap…

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(Hapsari Setyowardhani (Pembimbing/Promotor)) (Lisa Listiana (Penguji)) (Fenny Rosmanita (Penguji)) (Dalila Rahma Gammaerdanta)

Pengaruh Influencer-Follower Congruence, Parasocial Relationship, dan Credibility terhadap Custom…

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(Gita Gayatri (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Maretha Chelina)

Characteristics Of Social Media Content And Their Effects On Casual Dining Restaurants In South J…

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(Sri Daryanti (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Zahran Putra Dhimukti)

The Role of Self-Influencer Congruence, Parasocial Identification, and Perceived Self-serving Mo…

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(Karto Adiwijaya (Penguji)) (Elevita Yuliati (Penguji)) (Perscha Harish Maraya) (Haryani Primanti (Pembimbing/Promotor))
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