Found 256 results for your keywords: subject="Brand equity"
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Perception spillovers across competing brands: a disaggregate model of how and when

1
(Dutta, Shantanu) (Janakiraman, Ramkumar) (Sismeiro, Catarina)

The Worth of product placement in successful films: an event study analysis

1
(Homburg, Christian) (Wieseke, Jan) (Bornemann, Torsten)

Marketing and firm value: metrics, methods, findings, and future directions

1
(Srinivasan, Shuba) (Hanssens, Donimique M.)

American girl and the brand gestalt: closing the loop on sociocultural branding research

1
(Kozinets, Robert V.) (Sherry, John F.) (Diamond, Nina) (Muniz, Albert M.) (McGrath, Mary Ann) (Borghini, Stefania)

The Impact of counterfeiting on genuine-item consumers' brand relationships

1
(Commuri, Suraj)

The Role of within-brand and cross-brand communications in competitive growth

1
(Libai, Barak) (Muller, Eitan) (Peres, Renana)

Field dependency and brand cognitive structures

1
(Ng, Sharon) (Houston, Michael J.)

Gender dimensions of brand personality

1
(Grohmann, Bianca)

Opportunism, knowledge, and the performance of franchise chains

1
(Barthelemy, Jerome)

Customer equity drivers and future sales

1
(Vogel, Verena) (Evanschitzky, Heiner) (Ramaseshan, B.)

Brand communities and new product adoption:the influence and limits of oppositional loyalty

1
(Sinha, Rajiv K.) (Thompson, Scott A.)

Financial value of brands in mergers and acquisitions: Is value in the eye of the beholder?

1
(Srivastava, Rajendra K.) (Bharadwaj, Sundar G.) (Bahadir, S. Cem)

Breaking through fast-forwarding: brand information and visual attention

1
(Brasel, S. Adam) (Gips, James)

Customer equity: an integral part of financial reporting

1
(Skiera, Bernd) (Villanueva, Julian) (Wiesel, Thorsten)

Brand portfolio promotions

1
(Aribarg, Anocha) (Arora, Neeraj)

How far can a brand stretch? understanding the role of seIf-construal

1
(Ahluwalia, Rohini)

The Impact of brand equity and innovation on the long-term effectiveness of promotions

1
(Pauwels, Koen) (Slotegraaf, Rebecca J.)

Negative spillover in brand portfolios: exploring the antecedents of asymmetric effects

1
(Dawar, Niraj) (Lemmink, Jos) (Lei, Jing)

A Dynamic choice map approach to modeling attribute-level varied behavior among stockkeeping units

1
(Inman, J. Jeffrey) (Park, Joonwook) (Sinha, Ashish)

The Financial value impact of perceptual brand attributes

1
(Mizik, Natalie) (Jacobson, Robert)
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