Found 187 results for your keywords: subject="Brand loyalt"
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Does customer demotion jeopardize loyalty?

1
(Hennig-Thurau, Thorsten) (Wagner, Tillman) (Rudolph, Thomas)

Getting brand communities right

1
(Fournier, Susan) (Lee, Lara)

Social identity and the service-profit chain

1
(Homburg, Christian) (Hoyer, Wayne D.) (Wieseke, Jan)

Private-label use and store loyalty

1
(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan-Benedict E.M.)

Delight by design: the role of hedonic versus utilitarian benefits

1
(Mahajan, Vijay) (Raghunathan, Rajagopal) (Chitturi, Ravindra)

Peran kepercayaan pada merek dan kepuasan dalam menjelaskan loyalitas pada merek (studi empirik p…

1
(Setyawan, Anton A.)

An Extended paradigm for measurement analysis of marketing constructs applicable to panel data

1
(Baumgartner, Hans) (Steenkamp, Jan-Benedict E.M.)

Effects of loyalty programs on value perception, program loyalty, and brand loyalty

1
(Yi, Youjae) (Jeon, Hoseong)

Consumer switching costs: a typology, antecedents, and consequences

1
(Mahajan, Vijay) (Burnham, Thomas A.) (Frels, Judy K.)

Is 75% of the Sales promotion bump due to brand switching? no, only 33% is

1
(Heerde, Harald J. Van) (Gupta, Sachin) (Wittink, Dick R.)

Measuring the impact of promotions on brand switching when consumers are forward looking

1
(Sun, Baohong) (Neslin, Scott A.) (Srinivasan, Kannan)

Brand as beacons: a new source of loyalty to multiproduct firms

1
(Anand, Bharat N.) (Shachar, Ron)

Pengaruh aktivitas di dalam virtual community terhadap brand loyalty : sebuah pendekatan theory o…

1
(Rildo, Rindradana) (Dr. Ignatius Heruwasto (CoPromotor)) (Prof. Dr. Sofjan Assauri (Penguji)) (Dr. Nurdin Sobari (Penguji)) (Prof. Dr. Adi Zakaria Afiff (Pembimbing/Promotor)) (Harryadin Mahardika, Ph.D (Penguji)) (Prof. I.G.N. Agung, Ph.D (Penguji)) (Dr. Putu Saroyeni (Penguji))

Peran halal country image dan halal branding constructs pada industri makanan halal : pengaruhnya…

1
(Dr. Tengku Ezni Balqiah (Penguji)) (Prof. Dr. Adi Zakaria Afiff (Pembimbing/Promotor)) (Kusnandar, Arief) (Gita Gayatri, SE., MM., Ph.D (Penguji))

Pengaruh psychological sense of brand community terhadap brand commitment dan brand loyalty denga…

1
(Sitepu, Ofalyn Octarya) (Dr. Ignatius Heruwasto (Penguji)) (Daniel Tumpal H. Aruan, Ph.D (Penguji)) (Dr. Nurdin Sobari, SE., MM (Pembimbing/Promotor))

Pengaruh social presence terhadap brand loyalty : peran firm generated content (FGC) di media sosial

1
(Anindita, Marsha) (Dr. Ir. T. Ezni Balqiah M.E (Penguji)) (Sri Rahayu Hijrah Hati S.E., MSi (Pembimbing/Promotor)) (Prof. Dr. Adi Zakaria Afiff MBA (Penguji))

Pengaruh brand equity terhadap reputasi perusahaan di industri pertambangan: suatu studi pada per…

1
(Dr. Bambang Wiharto (Penguji)) (Dr. Adi Zakaria Afiff (Pembimbing/Promotor)) (Dr. Adi Zakaria Afiff (Penguji)) (Dr. Rizal Edy halim (Penguji)) (Handayani, Resna)

Dampak hubungan kepercayaan merek dan Afeksi merek terhadap kinerja merek: Suatu analisis dari Pe…

1
(Rizal Asnan Furinto) (Prof. Dr. Teddy Pawitra (Pembimbing/Promotor)) (Prof. Dr. Teddy Pawitra (Penguji)) (Dr. Zulkiflimansyah (Penguji)) (Sumiyarto, MBA (Penguji))

Analisis Loyalitas Terhadap Penyedia Layanan Telekomunikasi Dengan Peran Mendasar Consumer Brand …

1
(Sri Daryanti S.E., M.M. (Pembimbing/Promotor)) (Pradhana, Taruna Sandy)

Analisis pengaruh Social Media Marketing dan Selected Marketing Constructs Terhadap Tahapan Brand…

1
(Dr. Ir. Tengku Ezni Balqiah, M.E. (Pembimbing/Promotor)) (Andisty, Mahoca Neola)
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