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subject="Brand loyalty"
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Hal. Akhir
Effects of loyalty programs on value perception, program loyalty, and brand loyalty
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(Yi, Youjae) (Jeon, Hoseong)
Consumer switching costs: a typology, antecedents, and consequences
1
(Mahajan, Vijay) (Burnham, Thomas A.) (Frels, Judy K.)
Repeat purchasing of new automobiles by older consumers: empirical evidence and interpretations
1
(Lambert-Pandraud, Raphaelle) (Laurent, Gilles)
Is 75% of the Sales promotion bump due to brand switching? no, only 33% is
1
(Heerde, Harald J. Van) (Gupta, Sachin) (Wittink, Dick R.)
Measuring the impact of promotions on brand switching when consumers are forward looking
1
(Sun, Baohong) (Neslin, Scott A.) (Srinivasan, Kannan)
Brand as beacons: a new source of loyalty to multiproduct firms
1
(Anand, Bharat N.) (Shachar, Ron)
Pengaruh aktivitas di dalam virtual community terhadap brand loyalty : sebuah pendekatan theory o…
1
(Rildo, Rindradana) (Dr. Ignatius Heruwasto (CoPromotor)) (Prof. Dr. Sofjan Assauri (Penguji)) (Dr. Nurdin Sobari (Penguji)) (Prof. Dr. Adi Zakaria Afiff (Pembimbing/Promotor)) (Harryadin Mahardika, Ph.D (Penguji)) (Prof. I.G.N. Agung, Ph.D (Penguji)) (Dr. Putu Saroyeni (Penguji))
Peran halal country image dan halal branding constructs pada industri makanan halal : pengaruhnya…
1
(Dr. Tengku Ezni Balqiah (Penguji)) (Prof. Dr. Adi Zakaria Afiff (Pembimbing/Promotor)) (Kusnandar, Arief) (Gita Gayatri, SE., MM., Ph.D (Penguji))
Pengaruh psychological sense of brand community terhadap brand commitment dan brand loyalty denga…
1
(Sitepu, Ofalyn Octarya) (Dr. Ignatius Heruwasto (Penguji)) (Daniel Tumpal H. Aruan, Ph.D (Penguji)) (Dr. Nurdin Sobari, SE., MM (Pembimbing/Promotor))
Pengaruh social presence terhadap brand loyalty : peran firm generated content (FGC) di media sosial
1
(Anindita, Marsha) (Dr. Ir. T. Ezni Balqiah M.E (Penguji)) (Sri Rahayu Hijrah Hati S.E., MSi (Pembimbing/Promotor)) (Prof. Dr. Adi Zakaria Afiff MBA (Penguji))
Pengaruh brand equity terhadap reputasi perusahaan di industri pertambangan: suatu studi pada per…
1
(Dr. Bambang Wiharto (Penguji)) (Dr. Adi Zakaria Afiff (Pembimbing/Promotor)) (Dr. Adi Zakaria Afiff (Penguji)) (Dr. Rizal Edy halim (Penguji)) (Handayani, Resna)
Dampak hubungan kepercayaan merek dan Afeksi merek terhadap kinerja merek: Suatu analisis dari Pe…
1
(Rizal Asnan Furinto) (Prof. Dr. Teddy Pawitra (Pembimbing/Promotor)) (Prof. Dr. Teddy Pawitra (Penguji)) (Dr. Zulkiflimansyah (Penguji)) (Sumiyarto, MBA (Penguji))
Analisis Loyalitas Terhadap Penyedia Layanan Telekomunikasi Dengan Peran Mendasar Consumer Brand …
1
(Sri Daryanti S.E., M.M. (Pembimbing/Promotor)) (Pradhana, Taruna Sandy)
Analisis pengaruh Social Media Marketing dan Selected Marketing Constructs Terhadap Tahapan Brand…
1
(Dr. Ir. Tengku Ezni Balqiah, M.E. (Pembimbing/Promotor)) (Andisty, Mahoca Neola)
Analisis Pengaruh Self Expression, Design Dominance, dan Brand Uniqueness terhadap Brand Loyalty …
1
(Salsabila, Kayla) (Sri Dariyanti S.E., M.M. (Pembimbing/Promotor))
Customer Based Brand Equity Factors That Influence Customer Satisfaction in Relation to Brand Loy…
1
(Ariyadi, Reyhan Dahananto) (Triana Hadiprawoto, PhD. (Pembimbing/Promotor))
Pengaruh Consumer Participation terhadap Consumer Brand Engagement dan Brand Loyalty: Studi pada…
1
(Dr. T. Ezni Balqiah S.T., M.M. (Pembimbing/Promotor)) (Hapsari, Kesly Viera Anindhita)
The Effect of Social Media Marketing and Content Marketing Towards the Increase in Impulse Buying…
1
(Rafi, Muhammad) (Agung Nugroho S. E, M. Mgt. (Pembimbing/Promotor))
Pengaruh peran agen terhadap loyalitas pembelian merek di industri asuransi kerugian
1
(Chairy (Pembimbing/Promotor)) (Ratih Dian Anggraeni)
Analisa pengaruh kesadaran merek, asosiasi merek, persepsi kualitas, dan loyalitas merek terhadap…
1
(Adi Zakaria Afiff (Pembimbing/Promotor)) (Silitonga, Joyce Rapsodia)
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