Found 490 results for your keywords: subject="Brands"
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How geographic variation persists: comments on "consumer packaged goods in the United States: Nat…

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(Kruger, Michael W.)

Consumer packaged goods in the France: national brands, local branding

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(Mela, Carl F.) (Ataman, M. Berk) (van Heerde, Harald)

Consumer packaged goods in the United States: national brands, local branding

1
(Dube, Jean-Pierre) (Bronnenberg, Bart J.) (Dhar, Sanjay K.)

Cultural paradoxes reflected in brand meaning: McDonald's in Shanghai, China

1
(Eckhardt, Giana M.) (Houston, Michael J.)

An Empirical analysis of the determinants of retail margins: the role of store-brand share

1
(Ailawadi, Kusum L.) (Harlam, Bari)

Attention capture and transfer in advertising: brand, pictorial, and text-size effects

1
(Wedel, Michel) (Pieters, Rik)

How is manifest branding strategy related to the intangible value of a corporation?

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(Rao, Vithala R.) (Agarwal, Manoj K.) (Dahlhoff, Denise)

Reciprocal spillover effects: a strategic benefit of brand extensions

1
(Balachander, Subramanian) (Ghose, Sanjoy)

Grocery price setting and quantity surcharges

1
(Sprott, David E.) (Manning, Kenneth C.) (Miyazaki, Anthony D.)

Teaching old brands new tricks: retro branding and the revival of brand meaning

1
(Brown, Stephen) (Kozinets, Robert V.) (Sherry, John F.)

Corporate associations and consumer product responses: the moderating role of corporate brand dom…

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(Berens, Guido) (Van Riel, Cees B.M.) (Van Bruggen, Gerrit H.)

The Social influence of brand community: evidence from European Car Clubs

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(Algesheimer, Rene) (Dholakia, Utpal M.) (Herrman, Andreas)

The Impact of cobranding on customer evaluation of brand counterextensions

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(Kumar, Piyush)

Performance of store brands: a cross-country analysis of consumer store-brand preferences, percep…

1
(Zhao, Ying) (Erdem, Tulin) (Valenzuela, Ana)

The Dynamic effect of innovation on market structure

1
(Heerde, Harald J. Van) (Manchanda, Puneet) (Mela, Carl F.)

The Effect of conceptual and perceptual fluency on brand evaluation

1
(Lee, Angela Y) (Labroo, Aparna)

Analyzing brand competition across subcategories

1
(Wedel, Michel) (Zhang, Jie)

Modeling preferences for common attributes in multicategory brand choice

1
(Singh, Vshal P.) (Hansen, Karsten) (Gupta, Sachin)

Marketing management 12 th

1
(Kotler, Philip) (Kevin Lane Keller)

Mengintegrasikan pengaruh faktor persepsi konsumen dalam memprediksi pembelian merek pribadi (Pri…

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(Nurmukti, Indrajid) (Dr. Bambang Wiharto (Penguji)) (Dr. Ignatius Heruwasto (Penguji)) (Dr. Rizal Edi Halim (Pembimbing/Promotor))
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