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Hal. Akhir
Creating a corporate identity for a $20 billion start-up: Lucent Technologies
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(Greyser, Stephen A.) (Phillips, Peter L.)
On Bramnds and World of Mouth
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(Lovett, Mitchell J.) (Peres, Renana. Shachar, Ron.)
Multitier Store Brands and Channel Profit
1
(Amaldoss,Wilfred) (Shin, Woochoel)
All That Is Users Might Not Be Gold: How Labeling Products as User Designed Backfires in the Cont…
1
(Fuchs, Christoph) (Prandelli, Emanuela et all)
Statistical benefits of choices from subsets
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(Zeithammer, Robert) (Lenk, Peter)
Does in-store marketing work? effects of the number and position of shelf facings on brand attent…
1
(Bradlow, Eric T.) (Chandon, Pierre) (Hutchinson, J. Wesley) (Young, Scott H.)
Does Quality win? network effects versus quality in high-tech markets
1
(Tellis, Gerard J.) (Yin, Eden) (Niraj, Rakesh)
Private-label use and store loyalty
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(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan-Benedict E.M.)
Can Knockoffs knock out your business?
1
(Nunes, Paul F.) (Mulani, Narendra P.)
Mad about plaid
1
(Kirby, Julia)
Decomposition of the sales impact of promotion-induced stockpiling
1
(Neslin, Scott A.) (Ailawadi, Kusum L.) (Gedenk, Karen) (Lutzky, Christian)
How business cycles contribute to private-label success: evidence from the United States and Europe
1
(Dekimpe, Marnik G.) (Steenkamp, Jan-Benedict E.M.) (Lamey, Lien) (Deleersnyder, Barbara)
National brands, local branding: conclusions and future research opportunities
1
(Dube, Jean-Pierre) (Bronnenberg, Bart J.) (Dhar, Sanjay K.)
Another reason academics and practitioners should communicate more
1
(Lodish, Leonard M.)
How geographic variation persists: comments on "consumer packaged goods in the United States: Nat…
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(Kruger, Michael W.)
Consumer packaged goods in the France: national brands, local branding
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(Mela, Carl F.) (Ataman, M. Berk) (van Heerde, Harald)
Consumer packaged goods in the United States: national brands, local branding
1
(Dube, Jean-Pierre) (Bronnenberg, Bart J.) (Dhar, Sanjay K.)
Cultural paradoxes reflected in brand meaning: McDonald's in Shanghai, China
1
(Eckhardt, Giana M.) (Houston, Michael J.)
Performance of store brands: a cross-country analysis of consumer store-brand preferences, percep…
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(Zhao, Ying) (Erdem, Tulin) (Valenzuela, Ana)
The Dynamic effect of innovation on market structure
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(Heerde, Harald J. Van) (Manchanda, Puneet) (Mela, Carl F.)
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