Found 215 results for your keywords: subject="Consumer attitude"
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The Timing of repeat purchases of consumer durable goods: the role of functional bases of consume…

1
(Grewal, Rajdeep) (Mehta, Raj) (Kardes, Frank R.)

Waiting for the web: how screen color affects time perception

1
(Sengupta, Jaideep) (Gorn, Gerald J.) (Chattopadhyay, Amitava) (Tripathi, Shashank)

When corporate image affects product evaluations: the moderating role of perceived risk

1
(Batra, Rajeev) (Gurhan-Canli, Zeynep)

The Effect of conceptual and perceptual fluency on brand evaluation

1
(Lee, Angela Y) (Labroo, Aparna)

Sticky priors: the perseverance of identity effects on judgment

1
(Bolton, Lisa E.) (Reed II, Americus)

Marketing mass-customized products: striking a balance between utility and complexity

1
(Dellaert, Benedict G.C.) (Stremersch, Stefan)

Brand counterextensions: the impact of brand extension success versus failure

1
(Kumar, Piyush)

How do intentions affect loss aversion?

1
(Novemsky, Nathan) (Kahneman)

Three cheers-psychological, theoretical, empirical-for loss aversion

1
(Camerer, Colin)

Distinguishing between the meanings of music: when background music affects product perceptions

1
(Zhu, Rui) (Juliet) (Meyers-Levy, Joan)

Cultural differences in consumer impatience

1
(Rao, Akshay R.) (Chen, Haipeng) (Allan) (Ng, Sharon)

Temporal differences in the role of marketing communication in new product categories

1
(Narayanan, Sridhar) (Manchanda, Puneet) (Chintagunta, Pradeep K.)

A Hybrid choice model that uses actual and ordered attribute value information

1
(Bodapi, Anand V.) (Drolet, Aimee)

What has marketing learned from Richard Johnson

1
(Huber, Joel)

Faktor-faktor perseptual pembentukan sikap konsumen dalam industri resepsi pernikahan

1
(Prof. Dr. Teddy Pawitra (Pembimbing/Promotor)) (Dr. Bambang Wiharto (Penguji)) (Sazli, Dani Pirzada) (Harry Susianto, Ph.D (Penguji))

Pengaruh Pesan Iklan dan Tingkat Religiositas terhadap Sikap Konsumen dan Purchase Intention: Stu…

1
(Dr. Karto Adiwijaya, S.E., M.M. (Pembimbing/Promotor)) (Maulana, Arvin Mahardika)

Peran Atribut Affection, Affinity, dan Familism pada Drama terhadap Sikap Konsumen, Niat Perilaku…

1
(Ayuningtyas, Andini) (Dr. T. Ezni Balqiah S.T., M.M. (Pembimbing/Promotor))

Analisa sikap konsumen terhadap perluasan merek dan intention to buy : PT Prudential life Assuran…

1
(Firmanzah (Pembimbing/Promotor)) (Mochammad Riyadh Rizky Adam)

Motivasi, sikap, dan intensi pengguna media sosial pada kampanye sosial

1
(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Moriansyah, La)

Peran kandungan nutrisi (Nutritional content) daya tarik inderawi (Sensory appeal) dan harga (Pri…

1
(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Zulianti, Ina)
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