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Hal. Akhir
The Effect of conceptual and perceptual fluency on brand evaluation
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(Lee, Angela Y) (Labroo, Aparna)
Sticky priors: the perseverance of identity effects on judgment
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(Bolton, Lisa E.) (Reed II, Americus)
Marketing mass-customized products: striking a balance between utility and complexity
1
(Dellaert, Benedict G.C.) (Stremersch, Stefan)
Brand counterextensions: the impact of brand extension success versus failure
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(Kumar, Piyush)
How do intentions affect loss aversion?
1
(Novemsky, Nathan) (Kahneman)
Three cheers-psychological, theoretical, empirical-for loss aversion
1
(Camerer, Colin)
Distinguishing between the meanings of music: when background music affects product perceptions
1
(Zhu, Rui) (Juliet) (Meyers-Levy, Joan)
Cultural differences in consumer impatience
1
(Rao, Akshay R.) (Chen, Haipeng) (Allan) (Ng, Sharon)
Temporal differences in the role of marketing communication in new product categories
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(Narayanan, Sridhar) (Manchanda, Puneet) (Chintagunta, Pradeep K.)
A Hybrid choice model that uses actual and ordered attribute value information
1
(Bodapi, Anand V.) (Drolet, Aimee)
What has marketing learned from Richard Johnson
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(Huber, Joel)
Pengaruh Pesan Iklan dan Tingkat Religiositas terhadap Sikap Konsumen dan Purchase Intention: Stu…
1
(Dr. Karto Adiwijaya, S.E., M.M. (Pembimbing/Promotor)) (Maulana, Arvin Mahardika)
Analisa sikap konsumen terhadap perluasan merek dan intention to buy : PT Prudential life Assuran…
1
(Firmanzah (Pembimbing/Promotor)) (Mochammad Riyadh Rizky Adam)
Motivasi, sikap, dan intensi pengguna media sosial pada kampanye sosial
1
(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Moriansyah, La)
Peran kandungan nutrisi (Nutritional content) daya tarik inderawi (Sensory appeal) dan harga (Pri…
1
(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Zulianti, Ina)
Pengaruh relijiusitas wanita muslim terhadap consumer attitudes towards fasion dan intention to b…
1
(Daniel Tumpal H. Aruan (Pembimbing/Promotor)) (Wirdania, Iin)
Pengaruh tampilan produk dan warna pada apparel website terhadap niat beli konsumen
1
(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Putri, Kharina Dwinanda)
Let's playing game : Pengaruh dari tiga kongruitas dalam advergame pada sikap pemain terhadap bra…
1
(Ignatius Heruwasto (Pembimbing/Promotor)) (Paramitra, Yuaniko)
Perbandingan pengaruh humor dan rational appeal pada iklan layanan masyarakat : studi kasus iklan…
1
(Adi Zakaria Afiff (Pembimbing/Promotor)) (Muchsin Attamimy)
Pengalaman konsumen, sikap, dan behavioral intention terhadap layanan Go-Food menggunakan Go-Pay
1
(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Dewi, Silvia Kartika)
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