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Loyalty.com : customer relationship management in the new era of Internet marketing
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(Newell, Frederick)
Customer relationship management : creating competitive advantage through win-win relationship st…
1
(Storbacka, Kaj) (Lehtinen, Jarmo R.)
Good profit : how creating value for others built one of the world's most successful companies
1
(Koch, Charles G.)
Building great customer experiences
2
(Shaw, Colin) (John Ivens)
Managing customers as investments: the strategic value of customers in the long run
3
(Gupta, Sumil) (Donald R. Lehmann)
Relationship marketing - management of customer relationships
4
(Bruhn, Manfred)
Contagious selling : how to turn a connection into a relationship that lasts a lifetime
2
(Rich, David A.)
Market busters: 40 strategic moves that drive exceptional business growth
2
(McGrath, Rita Gunter)
Why customers do What they Do : Who they are, why they buy, and how you can anticipate their ever…
3
(Cohen, Marshal)
Improving customer satisfaction, loyalty and profit: an integrated measurement and management system
1
(Jhnson, Michael D.)
Managing customers profitability
2
(Ryals, Lynette)
The Right way to manage unprofitable customers
1
(Mittal, Vikas) (Murshed, Feisal) (Sarkees, Matthew)
Kellog on branding: the marketing faculty of the kellog school of management
1
(Alice M. Tybout) (Tim Calkins)
Simplicity marketing: end brand complexity, clutter, and confusion
1
(Cristol, Steven M.) (Sealey, Peter)
The Prime solution close the value gap, increase margins, and win the complex sale
1
(Thull, Jeff)
Is Firm trust essential in a trusted environment? how trust in the business context influences cu…
1
(Grayson, Kent) (Johnson, Devon) (Chen, Der) (Fa Robert)
The Customers' revenge
1
(Ariely, Dan)
Is Firm trust essential in a trusted environment? how trust in the business context influences
1
(Grayson, Kent) (Johnson, Devon) (Chen, Der) (Fa Robert)
The Ultimate CRM handbook: strategies and concepts for Building enduring customer loyalty and pro…
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(John G. Freeland)
Legendary brands: unleashing the power of story telling to create a winning marketing strategy
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(Vincent, Laurence)
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PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
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