Found 105 results for your keywords: subject="Market research"
Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir

Valuing the real option of abandoning unprofitable customers when calculating customer lifetime v…

1
(Haenlein, Michael) (Kaplan, Andreas M.) (Schoder, Detlef)

An Extended paradigm for measurement analysis of marketing constructs applicable to panel data

1
(Baumgartner, Hans) (Steenkamp, Jan-Benedict E.M.)

Models for heterogeneous variable selection

1
(Gilbride, Timothy J.) (Allenby, Greg M.) (Brazell, Jeff D.)

A Comparison of criteria to design efficient choice experiments

1
(Kessels, Roselinde) (Goos, Peter) (Vandebroek, Martina)

When does culture matter? effects of personal knowledge on the correction of culture-based judgments

1
(Aaker, Jennifer L.) (Briley, Donnel A.)

Rebuilding the boat while staying afloat: the modeling challenge for behavioral economics

1
(Prelec, Drazen)

Modeling the psychology of consumer and firm behavior with behavioral economics

1
(Ho, Teck H.) (Lim, Noah) (Camerer, Colin F.)

National brands, local branding: conclusions and future research opportunities

1
(Dube, Jean-Pierre) (Bronnenberg, Bart J.) (Dhar, Sanjay K.)

An Empirical analysis of price discrimination mechanisms and retailer profitability

1
(Jain, Dipak C.) (Khan, Romana J.)

Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extensio…

1
(Yeung, Catherine W.M.) (Wyer, Robert S.)

Probabilistic subset-conjunctive models for heterogeneous consumers

1
(Jedidi, Kamel) (Kohli, Rajeev)

Consumer behavior and Y2K

1
(Lehmann, Donald R.)

Listening In" to find and explore new combinations of customer needs

1
(Urban, Glen L.) (Hauser, John R.)

Teaching old brands new tricks: retro branding and the revival of brand meaning

1
(Brown, Stephen) (Kozinets, Robert V.) (Sherry, John F.)

An Autobiographical essay: when i stop learning, i will leave

1
(Urban, Glen L.)

Consumers' search and use of nutrition information: the challenge and promise of the nutrition la…

1
(Balasubramania, Siva K.) (Cole, Catherine)

How firms relate to their markets: an empirical examination of contemporary marketing practices

1
(Johnston, Wesley J.) (Coviello, Nicole E.) (Brodie, Roderick J.) (Danaher, Peter J.)

Understanding service convenience

1
(Grewal, Dhruv) (Berry, Leonard L.) (Seiders, Kathleen)

Same as it ever was: the search for evidence of increasing hypercompetition

1
(McNamara, Gerry) (Vaaler, Paul M.) (Devers, Cynthia)

Understanding firms' customer satisfaction information usage

1
(Morgan, Neil A.) (Anderson, Eugene W) (Mittal, Vikas)
Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir