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Hal. Awal
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Hal. Akhir
Winners and losers in a major price war
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(Heerde, Harald J. Van) (Pauwels, Koen) (Gijsbrechts, Els)
Decomposing promotional effects with a dynamic structural model of flexible consumption
1
(Chan, Tat) (Narasimhan, Chakravarthi) (Zhang, Qin)
Distribution intensity and new car choice
1
(Siddarth, S.) (Bucklin, Randolph E.) (Silva-Risso, Jorge M.)
The Sure thing that flopped
1
(Zaltman, Gerald) (Zaltman, Lindsay)
As Time goes by: do cold feet follow warm intentions for really new versus incrementally new prod…
1
(Lynch, John G.) (Alexander, David L.) (Wang, Qing)
Vigilant against manipulation: the effect of regulatory focus on the use of persuasion knowledge
1
(Zhu, Rui) (Kirmani, Amna)
An Extended paradigm for measurement analysis of marketing constructs applicable to panel data
1
(Baumgartner, Hans) (Steenkamp, Jan-Benedict E.M.)
Models for heterogeneous variable selection
1
(Gilbride, Timothy J.) (Allenby, Greg M.) (Brazell, Jeff D.)
A Comparison of criteria to design efficient choice experiments
1
(Kessels, Roselinde) (Goos, Peter) (Vandebroek, Martina)
When does culture matter? effects of personal knowledge on the correction of culture-based judgments
1
(Aaker, Jennifer L.) (Briley, Donnel A.)
Rebuilding the boat while staying afloat: the modeling challenge for behavioral economics
1
(Prelec, Drazen)
Modeling the psychology of consumer and firm behavior with behavioral economics
1
(Ho, Teck H.) (Lim, Noah) (Camerer, Colin F.)
National brands, local branding: conclusions and future research opportunities
1
(Dube, Jean-Pierre) (Bronnenberg, Bart J.) (Dhar, Sanjay K.)
An Empirical analysis of price discrimination mechanisms and retailer profitability
1
(Jain, Dipak C.) (Khan, Romana J.)
Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extensio…
1
(Yeung, Catherine W.M.) (Wyer, Robert S.)
Probabilistic subset-conjunctive models for heterogeneous consumers
1
(Jedidi, Kamel) (Kohli, Rajeev)
An Autobiographical essay: when i stop learning, i will leave
1
(Urban, Glen L.)
Same as it ever was: the search for evidence of increasing hypercompetition
1
(McNamara, Gerry) (Vaaler, Paul M.) (Devers, Cynthia)
Selective sampling for binary choice models
1
(Franses, Philip Hans) (Donkers, Bas) (Verhoef, Peter C.)
Valuing customers
1
(Lehmann, Donald R.) (Gupta, Sunil) (Stuart, Jennifer Ames)
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Cases Harvard
Data Ekonomi & Bisnis
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Non Buku
Pidato Guru Besar
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Studi Kasus FEB UI
Tesis
Video
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CELEB FEB UI
PSB lt.1 - B. Penunjang
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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