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Hal. Akhir
An Integrated model of discrete choice and response time
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(Allenby, Greg M.) (Otter, Thomas) (Zandt, Trish van)
Split questionnaire design for massive surveys
1
(Wedel, Michel) (Adiguzel, Feray)
An Autobiographical essay: when i stop learning, i will leave
1
(Urban, Glen L.)
The Innovator's DNA
1
(Christensen, Clayton M.) (Gregersen, Hal B.) (Dter, Jeffrey H.)
Why sustainability is now the key driver of innovation
1
(Prahalad, C.K.) (Nidumolu, Ram) (Rangaswami, M.R.)
The Value of informative priors in Bayesian inference with sparse data
1
(Lenk, Peter) (Orme, Bryan)
Marketing strategy: an assessment of the state of the field and outlook
1
(Jayachandran, Satish) (Varadarajan, P. Rajan)
Probabilistic subset-conjunctive models for heterogeneous consumers
1
(Jedidi, Kamel) (Kohli, Rajeev)
Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extensio…
1
(Yeung, Catherine W.M.) (Wyer, Robert S.)
An Empirical analysis of price discrimination mechanisms and retailer profitability
1
(Jain, Dipak C.) (Khan, Romana J.)
Distribution intensity and new car choice
1
(Siddarth, S.) (Bucklin, Randolph E.) (Silva) (Risso, Jorge M.)
Decomposing promotional effects with a dynamic structural model of flexible consumption
1
(Chan, Tat) (Narasimhan, Chakravarthi) (Zhang, Qin)
The Effectiveness of customized promotions in online and offline stores
1
(Wedel, Michel) (Jie Zhang)
The Customer relationship management process: its measurement and impact on performance
1
(Reinartz, Werner J.) (Hoyer, Wayne D.) (Krafft, Manfred)
RFM and CLV: using iso-value curves for customer base analysis
1
(Yeung, Catherine, W.M.) (Wyer JR., Robert S.)
Does Loving a Brand Mean Loving Its Products? The Role of Brand-Elicited Affect in Brand Extensio…
1
(Wyer JR., Robert S.) (Yeung, Catherine W.M.)
An Empirical Analysis of Price Discrimination Mechanisms and Retailer Profitability
1
(Jain, Dipak C.) (Khan, Romana J.)
A Career between theory and practice
1
(Johnson, Richard M.)
National brands, local branding: conclusions and future research opportunities
1
(Dube, Jean) (Pierre) (Bronnenberg, Bart J.) (Dhar, Sanjay K.)
Theory and practice go hand in hand: a tribute to Ricard Johnson's contributions to marketing res…
1
(Green, Paul E.)
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ADB Repository
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Studi Kasus FEB UI
Tesis
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