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Marketing research 9th ed
2
(McDaniel, Carl) (Gates, Roger)
E-commerce
1
(Rayport, Jeffrey F.) (Jaworski, Bernard J.)
Fascinate : how to make your brand impossible to resist
1
(Hogshead, Sally)
The passion conversation : understanding, sparking, and sustaining word of mouth marketing
1
(Phillips, Robbin)
Integrated advertising, promotion, and marketing communications
1
(Clow, Kenneth E.) (Baack, Donald)
Islam, marketing and consumption : critical perspectives on the intersections
1
(Jafari, Aliakbar) (Sandkici, Ozlem)
Marketing genius
1
(Fisk, Peter)
Integrated marketing communications in advertising and promotion 7th ed
2
(Shimp, Terence A.)
The Strategy and tactics of pricing : a guide to growing more profitably 4th ed
2
(Nagle, Thomas T)
Advertising and promotion: an integraled marketing communications perspective 6th ed
1
(Belch, George E.) (Belch, Michael A.)
Advertising and promotion : an integrated marketing communication perspective 7th ed
10
(Belch, George E.) (Belch, Michael A.)
Marketing channel strategy 8th ed
2
(Palmatier, Robert W.)
Marketing research : an applied orientation 6th ed
10
(Malhotra, Naresh K.)
Advertising and promotion an integrated marketing communications perspective 12th ed
1
(Belch, George E)
Advertising and promotion : an integrated marketing communications perspective 12th ed
4
(Belch, George E.) (Belch, Michael A.)
Advertising and promotion : an integrated marketing communications perspective 9th ed
7
(Belch, George E.) (Belch, Michael A.)
Advertising and promotion : an integrated marketing communications perspective 10th ed
5
(Belch, George E.) (Belch, Michael A.)
Marketing research : an applied orientation 5th ed
15
(Malhotra, Naresh K.)
Marketing research : an aplplied orientation 5th ed
1
(Malhotra, Naresh K)
The essence of service
5
(Payne, Adrian)
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ADB Repository
Artikel Jurnal
B. Penunjang
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Cases Harvard
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PSB lt.1 - B. Penunjang
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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