Found 4335 results for your keywords: subject="Marketing"
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An Integrated Model of Discrete Choice and Response Time

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(Zandt, Trish van) (Otter, Thomas ,) (Allenby, Greg M. ,)

Strengthening Customer Loyalty through Intimacy and Passion: Roles of Customer—Firm Affection a…

1
(Tse, David K.) (Yim, Chi Kin (Bennett)) (Chan, Kimmy Wa)

Who's Got the Coupon? Estimating Consumer Preferences and Coupon Usage from Aggregate Information

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(Bradlow, Eric T.) (Musalem, Andres) (Raju, Jagmohan S.)

Endogeneity and Individual Consumer Choice

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(Kuksov, Dmitri) (Boas, J. Miguel Villas)

Commentaries and Rejoinder to "The Dishonesty of Honest People"

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(Ariely, Dan) (Amir, On) (Mazar, Nina) (Loewenstein, George) (Rick, Scott) (Monterosso, John R.) (Langleben, Daniel D.)

Pengaruh Hedonic Shopping Motivation terhadap Online Shopping Addiction: Studi Tentang Peran Medi…

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(Nissa Ghulma Ratnasari (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Hapsari setyowardhani (Penguji)) (Adika Yudhistira)

Salesperson Adaptive Selling Behavior and Customer Orientation: A Meta-Analysis

1
(Franke, George R.) (Park, Jeong) (Eun)

An Empirical Two-Stage Choice Model with Varying Decision Rules Applied to Internet Clickstream Data

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(Moe, Wendy W.)

Customizing Complex Products: When Should the Vendor Take Control?

1
(Ghosh, Mrinal) (Stremersch, Stefan) (Dutta, Shantanu)

Fading Optimism in Products: Temporal Changes in Expectations about Performance

1
(Houston, Michael J.) (Monga, Ashwani)

The Neglect of Prescreening Information

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(Chakravarti, Amitav) (Janiszewski, Chris) (Ulkumen, Gulden)

Time-Varying Effects of Chronic Hedonic Goals on Impulsive Behavior

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(Menon, Geeta) (Ramanathan, Suresh)

Deferring versus Expediting Consumption: The Effect of Outcome Concreteness on Sensitivity to Tim…

1
(Malkoc, Selin A.) (Zauberman, Gal)

Can "Low-Fat" Nutrition Labels Lead to Obesity?

1
(Chandon, Pierre) (Wansink, Brian)

Optimal Pricing Strategies for an Automotive Aftermarket Retailer

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(Gopalakrishna, Srinath) (Mantrala, Murali K.) (Kaul, Rajeeve) (Stam, Antonie) (Seetharaman, P. B.)

The Role of Relational Embeddedness in Retail Buyers' Selection of New Products

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(Kaufman, Peter) (Jayachandran, Satish) (Rose, Randall L.)

A Three-Stage Model of Integrated Marketing Communications at the Marketing-Sales Interface

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(Gopalakrishna, Srinath) (Chatterjee, Rabikar) (Smith, Timothy M.)

The Short- and Long-Term Impact of an Assortment Reduction on Category Sales

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(Verhoef, Peter C.) (Fok, Dennis) (Sloot,, Laurens M.)

Analisis Peran Influencer Interactivity dalam Membangun Brand Equity Influencer pada Industri Par…

1
(Yeshika Alversia (Pembimbing/Promotor)) (Daniel Tumpal Hamonangan Aruan (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Anansya Ralia)

Introduction to the Marketing Science Institute Special Section on Academic and Practitioner Coll…

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(McAlister, Leigh)
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