Found 648 results for your keywords: subject="Marketing management"
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New products, sales promotions, and firm value: the case of the automobile industry

1
(Pauwels, Koen) (Silva-Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)

Measuring marketing productivity: current knowledge and future directions

1
(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)

Maketing, business processes, and shareholder value: an organizationally embedded view of marketi…

1
(Fahey, Liam) (Srivastava, Rajendra K.) (Shervani, Tasadduq A.)

Market-based assets and shareholder value: a framework for analysis

1
(Fahey, Liam) (Srivastava, Rajendra K.) (Shervani, Tasadduq A.)

Antecedents and outcomes of marketing strategy comprehensiveness

1
(Atuahene-gima, Kwaku) (Murray, Janet Y.)

How firms relate to their markets: an empirical examination of contemporary marketing practices

1
(Coviello, Nicole E.) (Danaher, Peter J.) (Brodie, Roderick) (Johnston, Wesley)

Corporate reputation: what do consumers really care about?

1
(Page, Graham) (Fearn, Helen)

The Female economy

1
(Silverstein, Michael J.) (Sayre, Kate)

Selling to the debt-averse consumer

1
(Janszen, Eric)

Choice construction versus preference construction: the instability of preferences learned in con…

1
(Amir, On) (Levav, Jonathan)

Choice construction versus preference construction: the instability of preferences learned in con…

1
(Amir, On) (Levav, Jonathan)

Marketing when customer equity matters

1
(Hanssens, Dominique M.) (Thorpe, Daniel) (Finkbeiner, Carl)

The Role of marketing

1
(Rust, Roland T.) (Moorman, Christine)

Marketing, business processes, and shareholder value: An organizationally embedded view of market…

1
(Shervani, Tasadduq) (Srivastava, Rajendra K.) (Fathey, Liam)

Governance value analysis and marketing strategy

1
(Ghosh, Mrinal) (John, George)

Understanding institutional designs within marketing value systems

1
(John, George) (Dowling, Grahame R.) (Carson, Stephen J.) (Devinney, Timothy M.)

New products, sales promotions, and firm value: the case of the automobile industry

1
(Pauwels, Koen) (Silva-Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)

Measuring marketing productivity: current knowledge and future directions

1
(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)

Antecedents and outcomes of marketing strategy comprehensiveness

1
(Atuahene-gima, Kwaku) (Murray, Janet Y.)

The role of the institutional environment in marketing channels

1
(Grewal, Rajdeep) (Dharwadkar, Ravi)
Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir