Found 648 results for your keywords: subject="Marketing management"
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Business marketing management : B2B

4
(Hutt, Michael D)

Strategic marketing problems cases and comments

3
(Kerin, Roger A.) (Peterson, Robert A.)

Marketing management: an Asian perspective 3rd

1
(Philip Kotler) (Swee Meng Leong) (Siew Meng Leong et al.)

An Internship Report In Retail And Ancillary Business Division Of PT AngkasaPura Solusi At Soekar…

1
(Ira Iriyanty (Pembimbing/Promotor)) (Rizal Edy Halim (Penguji)) (Nuurhaniifah Shannon Darmawan) (Triana Hadiprawoto (Penguji))

Marketing management

1
(Marshall, Greg W) (Johnston, Mark W.)

New products, sales promotions, and firm value: the case of the automobile industry

1
(Pauwels, Koen) (Silva-Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)

Measuring marketing productivity: current knowledge and future directions

1
(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)

Maketing, business processes, and shareholder value: an organizationally embedded view of marketi…

1
(Fahey, Liam) (Srivastava, Rajendra K.) (Shervani, Tasadduq A.)

Market-based assets and shareholder value: a framework for analysis

1
(Fahey, Liam) (Srivastava, Rajendra K.) (Shervani, Tasadduq A.)

Antecedents and outcomes of marketing strategy comprehensiveness

1
(Atuahene-gima, Kwaku) (Murray, Janet Y.)

How firms relate to their markets: an empirical examination of contemporary marketing practices

1
(Coviello, Nicole E.) (Danaher, Peter J.) (Brodie, Roderick) (Johnston, Wesley)

Corporate reputation: what do consumers really care about?

1
(Page, Graham) (Fearn, Helen)

The Female economy

1
(Silverstein, Michael J.) (Sayre, Kate)

Selling to the debt-averse consumer

1
(Janszen, Eric)

Choice construction versus preference construction: the instability of preferences learned in con…

1
(Amir, On) (Levav, Jonathan)

Choice construction versus preference construction: the instability of preferences learned in con…

1
(Amir, On) (Levav, Jonathan)

Marketing when customer equity matters

1
(Hanssens, Dominique M.) (Thorpe, Daniel) (Finkbeiner, Carl)

The Role of marketing

1
(Rust, Roland T.) (Moorman, Christine)

Marketing, business processes, and shareholder value: An organizationally embedded view of market…

1
(Shervani, Tasadduq) (Srivastava, Rajendra K.) (Fathey, Liam)

Governance value analysis and marketing strategy

1
(Ghosh, Mrinal) (John, George)
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