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Hal. Akhir
Things That Go Bump in the Mind: How Behavioral Economics Could Invigorate Marketing
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(Johnson, J. Eric)
Rebuilding the Boat while Staying Afloat: The Modeling Challenge for Behavioral Economics
1
(Prelec, Drazen)
An Empirical Investigation of Signaling in the Motion Picture Industry
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(Talukdar, Debabrata) (Basuroy, Suman) (Desai, Kaushik Kalpesh)
Bagging and Boosting Classification Trees to Predict Churn
1
(Lemmens, Aurelie) (Croux, Christophe)
Action-Based Learning: Goals and Attention in the Acquisition of Market Knowledge
1
(Eisenstein, M. Eric) (Hutchinson, Wesley J)
Factors Affecting Web Site Visit Duration: A Cross-Domain Analysis
1
(Essegaier, Skander) (Danaher, J. Peter) (Mullarkey, W. Guy)
A New Reviewing System for "Journal of Marketing Research"
1
(Winer, S. Russell)
Response to Comments on "How Regulatory Fit Affects Value in Consumer Choices and Opinions"
1
(Avnet, Tamar)
A Hybrid Choice Model That Uses Actual and Ordered Attribute Value Information
1
(Drolet, Aimee) (Bodapati, V. Anand)
In Favor of Closer Ties
1
(E. Green Paul) (Johnson, M. Richard)
Theory and Practice Go Hand in Hand: A Tribute to Richard Johnson's Contributions to Marketing Re…
1
(Green, E. Paul)
Heterogeneous Conjoint Choice Designs
1
(Sandor, Zsolt) (Wedel, Michel)
Do Strategic Conclusions Depend on How Price Is Defined in Models of Distribution Channels?
1
(Tyagi, K. Rajeev)
Do Strategic Conclusions Depend on How Price Is Defined in Models of Distribution Channels?
1
(Tyagi Rajeev K. Rajeev)
Heterogeneous Conjoint Choice Designs
1
(Wedel Michel) (Sándor Zsolt ,)
New Empirical Generalizations on the Determinants of Price Elasticity
1
(Pieters G. M. Rik) (Heerde J. Van Harald) (Bijmolt H. A. Tammo)
Diagnostics, Expectations, and Endogeneity
1
(Franses Hans Philip)
Structural Modeling and Policy Simulation
1
(Bronnenberg J. Bart) (Rossi E. Peter) (Vilcassim J. Naufel)
On the Use of Econometric Models for Policy Simulation in Marketing
1
(Franses Hans Philip)
Selective Sampling for Binary Choice Models
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(Donkers Bas) (Franses Hans Philip) (Verhoef C. Peter)
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Studi Kasus FEB UI
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