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New products, sales promotions, and firm value: the case of the automobile industry
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(Pauwels, Koen) (Silva-Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)
An IMC approach to event marketing: the effects of sponsorship an experience on customer attitudes
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(Sneath, Julie Z.) (Finney, R. Zachary) (Close, Angeline Grace)
Determinan perilaku nasabah pengguna mobile banking : model decomposed theory of planned behavior
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(Pratiwi, Eva Fauzia Dian) (Subekti, Imam) (Fuad, Aulia)
The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion St…
1
(Sam K. Hui) (Inman, J. Jefrey et all)
Institutional Entrepreneurship in the Informal Economy : China's Shan-Zhai Mobile Phones
1
(Lee, Chuan-Kai) (Hung, Shih-Chang)
Detecting the relationship between competitive intensity and firm product line length : evidence …
1
(Giachetti, Claudio) (Dagnino, Giovanni Battista)
Does corporate investment drive a "race to the bottom" in environmental protection? A reexaminati…
1
(Madsen, Peter M.)
Speed of replacement": modeling brand loyalty using last-move data
1
(Seetharaman, P.B.) (Che, Hai)
A Multilevel perspective on knowledge transfer: evidence from the Chinese automotive industry
1
(Anand, Jaideep) (Zhao, Zheng Jane)
Rivalry deterrence in international markets: contingencies governing the mutual forbearance hypot…
1
(Cannella, Albert A.) (Tieying Yu) (Subramaniam, Mohan)
Big losses in ecosystem niches: how core firm decisions drive complementary product shakeouts
1
(Pierce, Lamar)
Fiat's extreme makeover
1
(Marchionne, Sergio)
Can Trade-ins hurt you? exploring the effect of a trade-in on consumers' willingness to pay for a…
1
(Zhu, Rui) (Dasgupta, Srabana) (Chen, Xinlei)
Distribution intensity and new car choice
1
(Siddarth, S.) (Bucklin, Randolph E.) (Silva-Risso, Jorge M.)
Can Trade-ins hurt you? exploring the effect of a trade-In on consumers' willingness to pay for a…
1
(Zhu, Rui) (Dasgupta, Srabana) (Chen, Xinlei)
The Contradictions that drive Toyota's success
1
(Shimizu, Norihiko) (Takeuchi, Hirotaka) (Osono, Emi)
Knowledge transfer and international joint ventures: the case of NUMMI and General Motors
1
(Inkpen, Andrew C.)
Competing in the looking-glass market: imitation, resources, and crowding
1
(Dobrev, Stanislav D.)
The Customers' revenge
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(Ariely, Dan)
To Lease or to buy? a structural model of a consumer's vehicle and contract choice decisions
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(Silva-Risso, Jorge) (Dasgupta, Srabana) (Siddarth, S.)
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CELEB FEB UI
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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PSB lt.dasar - Pascasarjana
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