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What Is Special About Marketing Organic Products? How Organic Assortment, Price, and Promotions D…
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(Pauwels, Koen) (Bezaweda, Ram)
Targeting Revenue Leaders for a New Product
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(Haenlein, Michael) (Libai, Barak)
Urban and Rural Household Saving in China
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(Qian, Yingyi)
Exchange Rates and the Term Structure of Interest Rates
1
(Boughton, James M.)
The half-life of political capital: An examination of the temporal effects of board political con…
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(Pacheco) (De) (Almeida, Goncalo) (Hawk, Ashton) (Lahiri, Debtanu)
A formal framework for the RBV: Resource dynamics as a Markov process
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(Wibbens, Phebo D.)
Competing on freemium: Digital competition with network effects
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(Miric, Milan) (Boudreau, Kevin J.) (Jeppesen, Lars Bo)
Optimal distinctiveness across revenue models: Performance effects of differentiation of paid and…
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(Vroom, Govert) (McCann, Brian T.) (Angeren, Joey) (Podoynitsyna, Ksenia) (Langerak, Fred)
Out of the trap: Conversion funnel business model, customer switching costs, and industry profita…
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(Fosfuri, Andrea) (Santamaria, Simone) (Abolfathi, Niloofar)
On top of the game? The double-edged sword ofincorporating social features into freemium products
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(Rietveld, Joost) (Ploog, Joe N.)
Liminal movement by digital platform-based sharing economy ventures: The case of Uber Technologies
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(Garud, Raghu) (Kumaraswamy, Arun) (Roberts, Anna) (Xu, le)
Thriving on contradiction: Toward a dialectical alternative to fit-based models in strategy (and …
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(Farjoun, Moshe) (Fiss, Peer C.)
Valuing Branded Businesses
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(Mizik, Natalie) (Jacobson, Robert)
The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Ev…
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(Jayachandran, Satish) (Krasnikov, Alexander) (Kumar V.)
Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights
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(Shankar, Venkatesh) (Bezawada, Ram) (Balachander, S.) (Kannan, P. K.)
The Role of Within-Brand and Cross-Brand Communications in Competitive Growth
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(Libai, Barak) (Muller, Eitan) (Peres, Renana)
Distribution Network Redesign for Marketing Competitiveness
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(Tadikamalla, Pandu) (Mittal, Vikas) (Shang, Jennifer) (Yildirim, Tuba Pinar) (Brown, Lawrence H.)
The Role of Leaders in Internal Marketing
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(Ahearne, Michael) (Dick, Rolf Van) (Wieseke, Jan) (Lam, Son K.)
Where Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget
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(Du, Rex Y.) (Kamakura, Wagner A)
Damage from Corrective Advertising: Causes and Cures
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(Darke, Peter R.) (Ritchie, Robin J.B.) (Ashworth, Laurence)
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