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Expanding the Role of Marketing: From Customer Equity to Market Capitalization

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(Kumar, V.) (Shah, Denish)

Eye of the beholder: does what is important about a job depend on who is asked?

1
(Culbertson, Satoris S.) (Connell, Angela R.)

Marketing Strategy and Wall Street: Nailing down Marketing's Impact

1
(Rust, Roland T.) (Srivastava, Rajendra K.) (Hanssens, Dominique M.)

Psychological strength training: can it help employees enhance their well-being?

1
(Culbertson, Satoris S.) (Weyhrauch, William S.)

The Robustness of the Effects of Consumers' Participation in Market Research: The Case of Service…

1
(Simonson, Itamar) (Ofir, Chezy) (Yoon, Song-Oh)

Determinants of Pay Levels and Structures in Sales Organizations

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(Coughlan, Anne T.) (Iacobucci, Dawn) (Anderson, Erin) (Rouzies, Dominique)

Speaking up for customers: can sales professionals spark product innovation?

1
(Wyld, David C.)

Pengaruh Value Orientation dalam Membentuk ValueThe Role of Value Orientation in Shaping Consumer…

1
(Hapsari Setyowardhani (Pembimbing/Promotor)) (Rizal Edy Halim (Penguji)) (Arga Hananto (Penguji)) (Muhammad Atras Faraby)

Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Percep…

1
(Wagner, Tillmann) (Lutz, Richard J.) (Weitz, Baron A.)

Evaluasi Prosedur Audit Substantif atas Akun Kas dan Setara Kas pada PT TPS oleh KAP CCA = Evalua…

1
(Desi Adhariani (Pembimbing/Promotor)) (Rallyati (Penguji)) (Andi Salsabila K Chaeruddin) (Handowo Dipo (Penguji))

The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Ev…

1
(Jayachandran, Satish) (Krasnikov, Alexander) (Kumar V.)

Executive stock options: still plenty of shenanigans?

1
(Wyld, David C.)

Evaluasi Prosedur Audit KAP SAM atas Akun Kas dan Setara Kas PT MAR = Evaluation of KAP SAM's Aud…

1
(Siti Nurwahyuningsih Harahap (Pembimbing/Promotor)) (Ludovicus Sensi Wondabio (Penguji)) (Lufti Yulian (Penguji)) (Maria Lietania Sampoerno)

Consumer-Based Brand Equity and Firm Risk

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(Rego, Lopo L.) (Morgan, Neil A.) (Billett, Matthew T.)

Does Advertising Spending Influence Media Coverage of the Advertiser?

1
(Basuroy, Suman) (Rinallo, Diego)

Evaluasi Prosedur Audit Substantif atas Akun Persediaan pada PT HCL oleh KAP MHS = Evaluation of …

1
(Wasilah (Pembimbing/Promotor)) (Siti Nurwahyuningsih Harahap (Penguji)) (Rachman Untung Budiman (Penguji)) (Annabella Hoetama)

When Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Cust…

1
(Gregoire, Yany) (Tripp, Thomas M.) (Legoux, Renaud)

Analisis Faktor-Faktor yang Memengaruhi Users' Engagement dalam Menonton Virtual Streaming di Ind…

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(Rambat Lupiyoadi (Pembimbing/Promotor)) (Cristine) (Karto Adiwijaya (Penguji)) (Nissa Ghulma Ratnasari (Penguji))

Real options and strategic investment decisions: can they be of use to scholars?

1
(Quelin, Bertrand V.) (Krychowski, Charlotte)

Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attent…

1
(Bradlow, Eric T.) (Chandon, Pierre) (Hutchinson, J. Wesley) (Young, Scott H.)
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